Bangalore – Toyota Kirloskar Motor (TKM) has achieved an unprecedented milestone by recording its highest-ever calendar year sales in 2024. The company sold 3,26,329 units, reflecting an impressive 40% growth over the 2,33,346 units sold in 2023.
This remarkable performance underscores TKM’s commitment to customer satisfaction, innovation, and sustainability, marking a significant step forward in India’s automotive landscape. Domestic sales accounted for 3,00,159 units, while exports contributed 26,232 units, reinforcing the company’s dedication to the ‘Make in India’ initiative.
December Delivers a Strong Finish
The momentum carried into December 2024, where TKM sold 29,529 units, a 29% year-on-year increase from December 2023’s 22,867 units. Domestic sales reached 24,887 units, complemented by 4,642 units exported.
Key Drivers of Growth in 2024
- SUVs and MPVs Dominate: The Innova Hycross, Urban Cruiser Hyryder, and Hilux spearheaded growth in the SUV and MPV segments, which saw a 20% rise compared to 2023.
- New Launches: The Urban Cruiser Taisor, All-New Camry Hybrid, and special editions like the Fortuner Leader Edition and Innova Crysta drew in new customers.
- Enhanced Customer Experience: With over 1,110 touchpoints nationwide, TKM strengthened accessibility. Innovations like Toyota Used Car Outlets (TUCO) and the “T CARE” initiative offered seamless services, boosting customer satisfaction.
Leadership’s Vision
Speaking on the milestone, Sabari Manohar, Vice President of Sales-Service-Used Car Business, said:
“This record-breaking performance is a testament to the trust of our customers, the commitment of our dealers, and the dedication of our team. As we enter 2025, we aim to expand customer touchpoints, drive innovation, and lead in sustainable mobility solutions.”
Commitment to Sustainability and National Priorities
In 2024, TKM deepened its focus on sustainability and national priorities, with greener mobility solutions and the launch of its corporate campaign, “Happier Paths Together.” This initiative underscores TKM’s dedication to societal progress, advanced mobility, and globalizing India’s automotive manufacturing base.
As TKM accelerates into 2025, the company is poised to continue driving growth, innovation, and sustainable progress in India’s automotive industry.
Sales Performance:
| Timeframe | 2024 | 2023 | Growth |
| CY | 3,26,329 units | 2,33,346 units | 40% |
| Timeframe | December – 2024 | December – 2023 | Growth |
| Y-o-Y | 29,529 units | 22,867 units | 29% |
