Mumbai – Audi India, the luxury automotive powerhouse, has announced retail sales of 5,816 units for the calendar year 2024, marking a strong year-end finish despite earlier supply chain hurdles. The milestone year also saw the brand cross an impressive cumulative total of 100,000 cars sold in India since its entry into the market.
Quarter Four: A Stellar Finish
The final quarter of 2024 proved to be Audi India’s best, with 1,927 units sold – a remarkable 36% jump compared to the third quarter. This resurgence in sales coincides with the launch of the new Audi Q8 and Q7 models, which have injected fresh enthusiasm into the market.
“Audi India faced supply challenges in the first half of 2024, yet our customers’ trust and demand for our vehicles kept us moving forward. The second half brought stronger volumes, particularly in the fourth quarter,” said Balbir Singh Dhillon, Head of Audi India. “Achieving the 100,000 sales milestone is a testament to our commitment to this market and its growth potential.”
Pre-Owned Segment Soars
Audi Approved: plus, the company’s pre-owned car business, recorded an impressive 32% growth in 2024. Expansions in key regions, including the opening of the largest luxury used car showroom in Northeast India (Guwahati) and a new facility in Mangalore, contributed to this growth. With 26 centers now operational, Audi plans to scale up its pre-owned network to meet increasing customer demand.
Celebrating 100,000 Cars on Indian Roads
To commemorate the 100k milestone, Audi India launched the ‘100 Days of Celebration’ campaign, offering exclusive benefits to customers. This initiative further cemented the brand’s legacy in the Indian luxury car segment.
Portfolio and Market Leadership
Audi India’s diverse product range – spanning sedans, SUVs, and electric vehicles – remains a key driver of its success. Highlights include the Audi Q8 e-tron and Audi RS e-tron GT, reinforcing its leadership in the luxury EV space. The refreshed Q models, particularly the Audi Q7 and Q8, continued to dominate the premium SUV category.
Outlook for 2025
As Audi India enters 2025, the company anticipates sustained growth, backed by a robust product lineup and expanding pre-owned car operations. “We are optimistic about the long-term potential of India’s luxury car market and will continue to deliver unparalleled experiences to our customers,” Dhillon added.
Audi’s 2024 performance underlines its resilience and adaptability in a competitive market, setting a strong foundation for the year ahead.
