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Citroën Strengthens Presence in Mumbai with Launch of La Maison – Garnet Motors Dealership

Mumbai, April 3, 2024 – Citroën, the prestigious French automotive brand, has further expanded its footprint in India by inaugurating a new dealership and workshop facility, La Maison Citroën Mumbai, operated by Garnet Motors. Located in the bustling areas of Andheri West and Goregaon West, the new establishments mark a significant step in Citroën’s commitment to enhancing its network and customer service experience in the financial capital of India.

The dealership in Andheri West covers an impressive area of 2,500 square feet, showcasing a selection of 4 Citroën models, allowing customers to experience the brand’s innovative vehicle lineup firsthand. Further complementing the dealership, the workshop facility in Goregaon West spans 10,000 square feet, equipped with state-of-the-art services to cater to the maintenance needs of Citroën vehicles.

The inauguration ceremony saw the presence of notable personalities including Aditya Jairaj, Managing Director & CEO of Stellantis India; Shishir Mishra, Brand Director of Citroën India; and Karnail Singh Cheema, Dealer Principle of Garnet Motors, who collectively unveiled the new facilities.

Aditya Jairaj expressed enthusiasm about the launch, stating, “With Citroën India’s growing product portfolio, we are keen on providing unparalleled services to our expanding customer base. The opening of La Maison Citroën Mumbai is a pivotal element of our Network Expansion strategy for 2024, placing us in key locations to serve our customers better.”

This launch comes on the heels of Citroën’s announcement last March about its ambitious Network Expansion Program (NEP), which aims to establish 200 sales and service points across India by the end of 2024. This initiative highlights Citroën’s dedication to making its unique brand experience accessible to a wider audience across the country, reinforcing its position in the competitive automotive market.

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