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Mahindra Elevates the SUV Experience with the Launch of Bolero Neo+, starts at INR 11.39 lakh

Mumbai, April 16, 2024 – In an ambitious stride to dominate the 9-seater passenger vehicle segment, Mahindra & Mahindra Ltd., a beacon in India’s SUV market, proudly introduces the Bolero Neo+. With a starting price tag of ₹11.39 Lakh, this SUV is meticulously designed to cater to the extensive needs of large families, institutional clientele, and the booming tour and travel sector.

The Bolero Neo+ emerges as a robust extension of the successful Bolero Neo product line, merging the classic ruggedness of the Bolero with the chic and technological advancements of the Neo. Offered in two variants, the accessible P4 and the upscale P10, the Bolero Neo+ promises a blend of durability, advanced features, and unparalleled comfort.

A Powerhouse of Performance and Efficiency

Under the hood, the Bolero Neo+ is energized by the formidable 2.2 litre mHawk diesel engine, renowned for its endurance and efficiency. This powerhouse is paired with a 6-speed gearbox in a rear-wheel-drive configuration, ensuring a smooth and responsive driving experience. Further enhancing its appeal is the inclusion of Micro-Hybrid technology, a testament to Mahindra’s commitment to fuel efficiency without compromising on performance.

Design That Makes a Statement

The Bolero Neo+ doesn’t just perform; it impresses with its bold design. Signature Bolero elements like the X-shaped bumpers and chrome-adorned front grille make a return, alongside modern enhancements such as stylish headlamps and fog lamps. Its robust stance is underscored by 40.64 cm alloy wheels and muscular steps, projecting an aura of rugged elegance that distinguishes it on the road.

Luxury Meets Practicality Inside

Within its spacious confines, the Bolero Neo+ offers an oasis of luxury and comfort. Premium Italian interiors, complemented by a 22.8 cm touchscreen infotainment system with comprehensive connectivity options, set a new standard for the segment. The SUV’s practicality is further elevated with features like electrically adjustable ORVMs, a height-adjustable driver’s seat, and a versatile 9-seat arrangement, ensuring a comfortable and convenient journey for all passengers.

A New Chapter in the Bolero Saga

Nalinikanth Gollagunta, CEO – Automotive Sector, Mahindra & Mahindra Ltd., expressed his enthusiasm for the launch, stating, “The Bolero brand has always been synonymous with reliability and excellence. With the Bolero Neo+, we’re not just extending a product line; we’re enhancing the journey for every customer who values performance, comfort, and reliability. This SUV is our promise to deliver a superior driving and ownership experience.”

A Competitive Edge

With its competitive pricing and diverse offerings, the Bolero Neo+ is poised to make a significant impact in both personal and commercial markets. It stands as a testament to Mahindra’s innovative spirit and unwavering dedication to providing high-quality, accessible vehicle solutions across India. The Bolero Neo+ isn’t just a new vehicle; it’s a new benchmark in the SUV segment.


Bolero neo+ P4Bolero Neo+ P10
₹  11.39 Lakh₹ 12.49 Lakh
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