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Lamborghinis and Goals: Luxury Car Brand Teams Up with Bologna’s Women Footballers Until 2025

In an unexpected but thrilling merge of the automotive and sports worlds, Automobili Lamborghini has revved up its commitment to gender equality by signing a sponsorship agreement with Bologna FC 1909 Femminile, set to last until June 2025.

This partnership, announced on February 16, 2024, in Sant’Agata Bolognese, is more than just a token gesture. It’s a high-octane boost for women’s football, with Lamborghini opening its museum doors to the entire first women’s team, including players and staff. The team had a day to remember, exploring the history of Lamborghini through its super sports cars and even taking the Lamborghini Urus out for a spin.

Lamborghini, already in a historic partnership with Bologna FC 1909, is shifting gears with this move, driving closer ties between the automotive industry and sports. The initiative is not just about branding; it’s about driving home the importance of diversity, equity, and inclusion in both sectors.

Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini, expressed his excitement over this partnership, highlighting the long-standing relationship with Bologna FC and its President, Joey Saputo.

The partnership is more than just skin deep. With the UNI/PdR 125:2022 Certification under its belt since December 2022, Automobili Lamborghini is steering towards a more inclusive corporate culture. This collaboration with Bologna’s women’s team is a strategic move towards breaking gender stereotypes and promoting social innovation.

Claudio Fenucci, CEO of Bologna FC 1909, spotlighted the significance of Lamborghini’s investment in women’s football as a clear commitment to gender equality in sports. Gianni Fruzzetti, coordinator of the Women’s Sector, shared the team’s excitement and pride in having Lamborghini’s support. The partnership kick-starts an ambitious journey for women’s football, with both entities eager to see women take the lead in the sport.

This partnership is more than a symbolic union; it’s a statement that both Lamborghini and Bologna FC 1909 Femminile are driving towards a future where women are not just participants but key players in the world of sports and beyond.

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