Gurugram, December 22, 2023: Hyundai Motor India announces an exciting and adrenaline packed collaboration with Red Bull for the inaugural Red Bull Urban Downhill. Red Bull Urban downhill is a high speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course. The event is set to take place in Aizwal, Mizoram, in March 2024. This marks the first-ever collaboration between Hyundai Motor India and Red Bull in India, bringing together the dynamic worlds of automotive innovation and extreme sports.
Commenting on the announcement, Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, said, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun loving and outgoing. On a path to creating benchmarks with new age audience, I am confident that ‘Urban-Downhill’ will mark a new chapter in our exciting journey.”
Renowned as one of the elite performers in the mountain bike 4X discipline, Red Bull Athlete Tomáš Slavík boasts a string of world titles that affirm his status among the cycling elite. Sharing his excitement about the groundbreaking urban downhill project in Aizwal, Slavík reflects, “I am thrilled to have been part of the first-of-its-kind urban downhill in Aizwal. Exploring challenging routes and breathtaking views during my time there was truly exhilarating. The content is tailor-made for the Indian audience, igniting the spirit of adventure and undoubtedly inspiring young bikers. I eagerly anticipate the response to this video.”
Smriti Mandhana, the left-handed batswoman living the dreams of every young Indian, applauds the collaboration between two of her favorite brands, Red Bull and Hyundai. Witnessing Tomas effortlessly execute tricks during his downhill descent, she expresses, “The collaboration between Hyundai and Red Bull marks an exciting journey into the world of adventure. I am thrilled to see the incredible feats captured in the documentary, showcasing how Tomas Slavík’s skills seamlessly blend with the spirit of adventure. It highlights the prowess of both brands in pushing the boundaries of exploration.” Hailing from the Sangli district in Maharashtra, this Red Bull Athlete, like most youngsters in India, grew up dreaming of donning the country’s cricket colours.
Red Bull Urban Downhill, an extreme mountain biking sport, is an event that has been organized across various countries and has garnered high engagement from audiences across the globe with majority engagement coming from India on digital platforms for the event. Recognizing the growing fan base for mountain biking, especially in the Northeast region of India, Hyundai and Red Bull are excited to introduce this thrilling sport to Indian enthusiasts. The event, titled “Red Bull Urban Downhill Tlang Ruam, Aizwal,” aims to act as a catalyst for the sport’s growth in India.
Hyundai and Red Bull’s commitment to nurture the local interest in extreme sports is evident through the engaging content created in collaboration with Tomas Slavik, a celebrated mountain biking professional and a UCI 4X World Champion. Thomas recently visited India and created an engaging documentary. An engaging companion on this journey for Thomas was Hyundai’s Venue N Line which bring together the perfect balance of motorsport inspired styling and technology that add thrill to every drive. The documentary along with action clips will be shared on various social media platforms to generate excitement leading up to the Red Bull Urban Downhill Tlang Ruam, Aizwal slated to happen in March 2024.