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Škoda Auto India Embarks on Digital Transformation Journey, Fuels Growth and Engagement in the New Era

Mumbai, April 2, 2024 – Škoda Auto India has taken significant strides towards digitalization, marking a new era of growth and customer engagement in India. The automotive giant has launched several innovative initiatives aimed at enhancing the customer experience and involvement, leveraging digital platforms to reach a wider audience and foster deeper connections with its customer base.

Petr Janeba, Brand Director of Škoda Auto India, highlighted the company’s focus on adapting to the evolving digital landscape to improve customer journeys and experiences. The ‘Name Your Škoda’ campaign has been a standout success, drawing over 150,000 name suggestions for the upcoming compact SUV, demonstrating the brand’s commitment to involving its community in key decisions.

In a groundbreaking 24-hour online sales event, celebrating 24 years in India on March 24, 2024, Škoda Auto India achieved a record booking of 709 cars. This initiative, alongside the launch of ‘Škoda Gearheads’, a dynamic NFT-driven digital community, and the Service CAM feature, underscores the brand’s innovative approach to sales and service in the digital age.

Škoda Auto India’s journey into digitalization extends beyond sales and community building. The company has fully digitalized its showrooms across India, offering customers immersive and interactive car buying experiences. The introduction of Service CAM, a mobile application that allows customers to monitor their car service in real-time, further enhances transparency and customer satisfaction.

The brand’s digital initiatives also pave the way for the launch of its all-new compact SUV, set to debut in the first half of 2025. The SUV, based on the MQB-A0-IN platform, promises to combine versatility, safety, and dynamic performance, tailored specifically for the Indian market.

Škoda Auto India’s digital transformation efforts have not only resulted in impressive sales figures but also established a strong digital community of automobile enthusiasts. As the company continues to innovate and expand its digital footprint, it sets a new benchmark for customer engagement and service in the automotive industry, promising an exciting future for its customers and fans in India.

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