Mumbai, March 27, 2024 – Audi India, the esteemed German luxury car manufacturer, has broadened its horizon in the Indian market by launching a new Audi Approved: plus facility in Guwahati, Assam. This facility marks the 26th of its kind across the nation, emphasizing Audi’s commitment to expanding its footprint in the growing luxury car market in India. Located strategically at Balughat, Jayanagar Tripura Road, Guwahati-781028, the new showroom is poised to cater to the burgeoning demand for luxury vehicles in the Northeast region.
This addition is not just another number to Audi’s expanding network but a significant milestone as it represents the largest luxury used car showroom in the Northeast, boasting a capacity to display up to 10 cars. The facility is part of Audi India’s strategic plan to ensure its presence is felt more robustly across the country, with an aim to inaugurate four more Audi Approved: plus facilities by the end of 2024, thus bringing the total to 30.
Balbir Singh Dhillon, Head of Audi India, expressed his optimism, stating, “Audi Approved: plus witnessed a remarkable growth of 62% in 2023. Our expansion strategy is in line with the rising demand for luxury cars in India, and we are confident of sustaining this growth trajectory throughout the year.” He further emphasized the importance of the Audi Approved: plus program in meeting customer demand and reinforcing the brand’s strength in the market.
The Audi Approved: plus program stands as a testament to the brand’s commitment to quality and customer satisfaction. Each vehicle undergoes rigorous inspections across more than 300 points, covering mechanical, bodywork, interior, and electrical aspects, culminating in a comprehensive on-road test. This meticulous process ensures that customers receive a product that meets the highest standards of quality and reliability.
Additionally, the program offers 24×7 Roadside Assistance, complete vehicle history before purchase, and facilitates easy access to financing and insurance options, making the ownership experience as seamless and enjoyable as possible.
Pulak Goswami, Dealer Principal at Audi Guwahati, expressed pride in the new venture, stating, “Our partnership with Audi India has grown stronger with the inauguration of this new facility. We are committed to redefining excellence in the pre-owned luxury car segment and providing our customers with unparalleled quality and service.”
The opening of the Audi Approved: plus facility in Guwahati not only amplifies Audi India’s retail presence but also underscores the brand’s dedication to offering the highest quality pre-owned vehicles to its discerning clientele, ensuring a luxury car buying experience that is second to none.
