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Citroën India opens dealership in Puducherry

  • The new dealership was inaugurated by N Rangasamy, Hon’ble Chief Minister Puducherry, and N. Namassivayam, Hon’ble Home Minister, Puducherry
  • This strategic expansion reflects Citroën’s commitment to enhancing accessibility and reinforcing its presence in Southern India
  • La Maison Citroën Puducherry will retail the new C3 Aircross SUV, C5 Aircross SUV, C3 and ë-C3
  • In addition to digital sales services, customers will also be able to access L’Atelier Citroën’s top-notch after-sales services

Puducherry, December 14, 2023 – Citroën, the renowned French automaker today expanded its footprint in Southern India with the launch of ‘La Maison Citroën’ phygital showroom in Puducherry.

The new dealership inaugurated by N Rangasamy, Hon’ble Chief Minister, Puducherry, and N. Namassivayam, Hon’ble Home Minister, Puducherry reflects the brand’s ongoing commitment to providing customers with enhanced access to its expanding lineup of vehicles, reinforcing its dedication to accessibility.

The conveniently located new dealership will make Citroën’s offerings easily accessible for the city’s residents who are planning to buy a new car. The entire Citroën India range, which currently includes C3 Aircross SUV, C5 Aircross SUV, C3 and ë-C3, will be available for retail at the phygital showroom. In addition to customer-focused, digital-driven sales services, the dealership will also house L’Atelier Citroën to ensure customers have seamless access to a robust range of after-sales services as well.

B Gnanaprakash, Dealer Principal, La Maison Citroën Puducherry, said, “We are delighted to bring La Maison Citroën phygital showroom experience to Puducherry. With the entire Citroën product range and a team of passionate experts, we are poised to deliver an experience that goes beyond expectations. Our team is driven by a passion for excellence, and we pledge to go the extra mile to make the car-buying experience seamless and enjoyable for the people of Puducherry.”

L’Atelier Citroën, the brand’s after-sales workshop, offers innovative care and maintenance services for Citroën cars in India at customers’ doorsteps. Among other things, Citroën car owners in Puducherry will have access to services such as Virtual Remote Diagnostics, Genuine Spare Parts availability within 24 hours, 180 minutes-RSA Guarantee, etc. L’Atelier Citroën also offers ‘anytime, anywhere’ access and pickup and drop services to further ease the ownership experience.

Citroën is present across India through 51 La Maison Citroën Phygital showrooms across 46 cities. As part of the 360° Comfort strategy for India, Citroën also offers a range of services to build trust with consumers with unmatched comfort, never experienced before. These services include attractive finance and leasing services through Citroën Finance and Insurance and 30 30-minute Guaranteed Trade-In facility.

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