Mohali, May 10: Swaraj Tractors, a fast-growing powerhouse in India’s tractor industry and a proud member of the Mahindra Group, has unveiled its latest campaign featuring cricket icon and brand ambassador, MS Dhoni, to showcase the versatile and robust Swaraj Target 630.
The campaign highlights the efficiency and ease of the Target 630 in various farming activities, including horticulture, inter-row cultivation, and puddling, powered by its advanced features and high-performance engine. Set on a picturesque farm, the commercial opens with Dhoni visiting a friend’s property where he is introduced to the Target 630. Instantly intrigued, he hops on for a test drive, gliding effortlessly through sugarcane fields, vineyards, horticultural plots, and paddy fields. His journey demonstrates the multi-utility functionality of the Target 630 and serves as a compelling visual testament to its exceptional features and reliability.
Dhoni’s excitement is palpable as he maneuvers across different terrains with ease, underscored by a catchy jingle that conveys the joy and simplicity of operating the Target 630. This campaign is the second collaboration between Swaraj and Dhoni, following a previous commercial that resonated strongly with farmers nationwide. The overwhelming response underscored Swaraj’s dedication to delivering high-quality, technologically advanced machinery, and the new campaign builds upon that success by solidifying Swaraj’s reputation among farmers.
Created by FCB Interface, the TV commercial will be available in multiple regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi, starting May 10, 2024.
