In an unexpected but thrilling merge of the automotive and sports worlds, Automobili Lamborghini has revved up its commitment to gender equality by signing a sponsorship agreement with Bologna FC 1909 Femminile, set to last until June 2025.
This partnership, announced on February 16, 2024, in Sant’Agata Bolognese, is more than just a token gesture. It’s a high-octane boost for women’s football, with Lamborghini opening its museum doors to the entire first women’s team, including players and staff. The team had a day to remember, exploring the history of Lamborghini through its super sports cars and even taking the Lamborghini Urus out for a spin.
Lamborghini, already in a historic partnership with Bologna FC 1909, is shifting gears with this move, driving closer ties between the automotive industry and sports. The initiative is not just about branding; it’s about driving home the importance of diversity, equity, and inclusion in both sectors.
Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini, expressed his excitement over this partnership, highlighting the long-standing relationship with Bologna FC and its President, Joey Saputo.
The partnership is more than just skin deep. With the UNI/PdR 125:2022 Certification under its belt since December 2022, Automobili Lamborghini is steering towards a more inclusive corporate culture. This collaboration with Bologna’s women’s team is a strategic move towards breaking gender stereotypes and promoting social innovation.
Claudio Fenucci, CEO of Bologna FC 1909, spotlighted the significance of Lamborghini’s investment in women’s football as a clear commitment to gender equality in sports. Gianni Fruzzetti, coordinator of the Women’s Sector, shared the team’s excitement and pride in having Lamborghini’s support. The partnership kick-starts an ambitious journey for women’s football, with both entities eager to see women take the lead in the sport.
This partnership is more than a symbolic union; it’s a statement that both Lamborghini and Bologna FC 1909 Femminile are driving towards a future where women are not just participants but key players in the world of sports and beyond.
