Goodwood, UK/Sant’Agata Bolognese, 12 July 2024 – In a spectacle of speed and innovation, Lamborghini made a grand appearance at the Goodwood Festival of Speed, showcasing the new Urus SE and the highly personalized Revuelto. Both models captivated thousands of spectators as they powered up the iconic hill in the Supercar and First Glance categories.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his enthusiasm for the event, stating, “Goodwood Festival of Speed offers Lamborghini an ideal platform to connect with our passionate owners and fans. They relish the chance to see our cars up close and experience the thrill of our super sports models in action.” Winkelmann highlighted Lamborghini’s commitment to hybrid technology, noting that both the Revuelto and Urus SE exemplify the brand’s strategic direction, blending aesthetic appeal with cutting-edge performance.
The centerpiece of Lamborghini’s display was a unique Revuelto, created by the Ad Personam department to celebrate the brand’s presence at Goodwood. This bespoke model, painted in Grigio Acheso with Rosso Mimir pinstripes, featured extensive carbon fiber elements and a striking Nero Nemesis roof. The interior mirrored this bold exterior with black Nero Ade upholstery, red Rosso Alala seat piping, and carbon fiber accents. The right-hand drive Revuelto is destined for a UK client, emphasizing the model’s personalized nature.
The Urus SE, making its UK dynamic debut, impressed in the First Glance category. Revealed earlier this year in Beijing, this PHEV Super SUV boasts 800 CV from its hybrid powertrain and features enhanced aerodynamics and new technological advancements. It promises an 80% reduction in emissions compared to the Urus S, aligning with Lamborghini’s sustainability goals. The Urus SE is set to hit markets worldwide in 2025, with pre-orders already filled for the first two years of production.
Joining the Revuelto in the Supercar Paddock was a lineup of Lamborghini’s finest, including the Huracán Tecnica, a special edition Huracán EVO Spyder in Diablo 30th anniversary viola, and the rugged Huracán Sterrato. This display provided a fitting farewell to the Huracán series, ahead of the much-anticipated release of its successor later this year.
Throughout the four-day event, the Lamborghini Lounge hosted over 500 owners, invited by the UK dealer network, allowing them to immerse themselves in the brand’s rich heritage and innovative future. The Goodwood Festival of Speed once again proved to be the perfect stage for Lamborghini to showcase its blend of luxury, performance, and technological prowess.
