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Nissan Slashes Ariya’s Price Tag, Invites More Drivers to the Electric Party

NASHVILLE, Tenn. – Nissan US is rolling out the red carpet for potential electric vehicle (EV) enthusiasts with a price drop on the 2024 Nissan Ariya, making it a party where more are welcome. The automotive giant announced that its flagship electric crossover, the Ariya, now sports a more inviting starting Manufacturer’s Suggested Retail Price (MSRP) of $39,590 (INR 32.81 lakh), with reductions across the board aimed at electrifying a broader audience.

Leading the electric charge, the Ariya Engage model now beckons with a $3,600 price cut, while other models in the lineup are trimming up to $6,000 off their previous prices. “As the electric vehicle soiree heats up, we’re turning up the competitiveness of the 2024 Ariya, ensuring our guests—er, customers—get the maximum bang for their buck,” quipped Trisha Jung, Nissan’s senior director of EV Strategy and Transformation in the U.S.

With an invitation to a range of preferences, the Ariya offers two battery sizes, the choice between front-wheel drive or Nissan’s advanced, dual-motor e-4orce all-wheel drive, and a streamlined lineup of five well-equipped grades. For those looking to travel far and wide, the Ariya promises an EPA-estimated driving range of up to 304 miles, and for the tech-savvy, there’s available ProPilot Assist 2.0 for hands-off highway cruising on select models.

Whether opting for the 63-kWh standard range battery exclusive to the Ariya Engage or the 87-kWh long-range battery, drivers can enjoy power outputs ranging from a cozy 214 to a thrilling 389 horsepower.

Nissan’s dual-motor e-4orce all-wheel drive system is designed to keep the party going smoothly, ensuring confidence behind the wheel and a cushy ride. It’s like having a personal bouncer, continuously optimizing torque and applying independent brake control at each wheel to keep things stable and fun.

The Ariya hasn’t just been turning heads at Nissan; it’s been collecting accolades faster than party favors, with nods from Wards 10 Best Interiors & UX list for 2023, Newsweek magazine’s Editor’s Pick in its Auto Awards, and even snagging a spot on Wards 10 Best Engines & Propulsion Systems list for its e-4orce technology. Plus, it’s a 2024 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS).

But what’s a party without convenient charging? Nissan’s RSVP to this concern includes an agreement with Tesla to offer a North American Charging Standard (NACS) adapter for the Ariya, expanding the guest list to include a vast network of Tesla Superchargers. Starting in 2025, Nissan EVs will feature a NACS port, making charging as seamless as getting a refill at the punch bowl.

Wrapped in the EV Carefree+ customer care package, Nissan aims to ensure the switch to electric feels like joining a conga line—easy, fun, and worry-free. With the 2024 Ariya, Nissan is not just hosting an electric vehicle launch; it’s throwing a full-blown electric extravaganza.

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