BMW drives into 2025 with a trunk full of records, a backseat full of legroom, and enough EV buzz to make charging stations the new hangout spot
Gurugram — BMW Group India has kickstarted 2025 the only way it knows how—at full throttle. With a record-breaking Q1 that’s got accountants high-fiving and car enthusiasts daydreaming, the luxury automaker has officially parked itself at the top of the premium segment leaderboard once again.
The numbers? Let’s just say if success had horsepower, BMW would be a V12. Between January and March, the company delivered a grand total of 3,914 cars—a mix of sleek BMWs and charming MINIs—marking a +7% growth from last year. The company also handed over 1,373 motorcycles, proving it has both four-wheel finesse and two-wheel flair.
And no, this isn’t a one-month wonder. January, February, and March all clocked in with the highest-ever monthly sales. Basically, BMW India is on a hat-trick and showing no signs of easing off the accelerator.
⚡ Electric Dreams Come True
In the land of EVs, BMW isn’t just playing; it’s winning by a +206% margin. With 646 EVs delivered in Q1, BMW continues its reign as India’s most preferred luxury EV brand for the third straight year. The new iX1 Long Wheelbase, introduced with much fanfare at Auto Expo 2025, has already received over 1,500 bookings—because apparently, size does matter, especially when it means more legroom and zero emissions.
BMW is building not just cars, but an entire electric ecosystem complete with Destination Charging, Smart E-Routing, and something delightfully sci-fi called a Charging Concierge—which, we assume, comes with a polite accent and asks if you’d like your electrons with a side of joy.
🛋️ Long Wheelbase, Long Applause
Clearly, Indian buyers like their cars the way they like their sofas: extra-long and extra-luxurious. BMW’s long wheelbase portfolio—featuring the 7 Series, 5 Series, 3 Series, and the iX1—saw a jaw-dropping +187% growth. The 5 Series Long Wheelbase led the charge as the top-selling sedan, while the 3 Series LWB continues to own its class.
What started in 2021 as a wheelbase experiment has turned into a full-blown luxury lifestyle, with these stretch-limo-esque models now making up a solid 30% of BMW’s annual sales.
💎 Luxury Class, First Class, All Class
If you’re looking for the automotive equivalent of a five-star suite, BMW’s Luxury Class is where it’s at. The flagship 7 Series, the all-electric i7, the ruggedly posh X7, and the beastly XM made up nearly 20% of Q1 sales. These aren’t just cars—they’re boardrooms on wheels with mood lighting and more screens than your average living room.
❌ Marks the SAV Spot
BMW’s Sports Activity Vehicles (SAVs) continue to be the darlings of the driveway, contributing 55% of total Q1 sales. That’s 2,079 units, with an 11% growth—fueled (electrically and otherwise) by the new X5 and the iX1 LWB. The X1 remains the crowd favorite, claiming a third of SAV sales and wearing the crown in the premium compact segment.
🏍️ Meanwhile, in Two-Wheel Land…
BMW Motorrad wasn’t about to be left in the rear-view mirror. It delivered 1,373 motorcycles, with the G 310 RR burning up the smart-cc segment, and the burly 900 GS / GSA roaring through the high-end CBU category. Basically, if it has two wheels and a BMW badge, Indians are ready to ride it into the sunset.
🏢 Retail.NEXT: Where Showrooms Feel Like Art Galleries
BMW’s new Retail.NEXT concept is less “car dealership” and more “luxury experience center.” With INR 365.6 crores invested across 33 cities, BMW is giving customers a space as premium as the vehicles themselves. And if you thought showrooms were just for sipping coffee while filling out forms, wait until you meet the Charging Concierge.
💸 Financing the Dream—Smartly
With BMW Smart Finance, the brand isn’t just selling dreams; it’s helping people finance them without the nightmare. Flexible options, assured buy-backs, and upgrade opportunities mean 1 out of every 4 BMWs and MINIs is sold with BMW’s own financial muscle. That’s not just smart—it’s sheer financial pleasure.
From electric excellence to extended wheelbases and a growing tribe of motorcycle lovers, BMW Group India is pulling no punches in 2025. With over 80 touchpoints, a fast-expanding EV portfolio, and an unwavering commitment to luxury, it’s clear: BMW isn’t just driving cars—it’s driving aspirations.
And if Q1 was any indication, the rest of 2025 better buckle up—because BMW is shifting into overdrive.
