The launch of Isuzu UK’s new campaign on January 1st, 2024, marks a significant opportunity for pick-up owners across the UK. This 100-day campaign offers a unique chance for owners to trade in their old pick-ups for a new Isuzu D-Max. The campaign accepts all makes and models of pick-ups, with Isuzu aiming to replenish its stock of quality used pick-ups.
George Wallis, the Head of Marketing at Isuzu UK, emphasizes that the success of 2023 has led to a decrease in their stock of quality used pick-ups, creating an ideal situation for owners to maximize their trade-in value. The campaign, running for 100 days, provides ample time for both replenishing Isuzu’s used pick-up stocks and for customers to benefit from a great part-exchange deal.
The new Isuzu D-Max models, ranging from the practical Isuzu D-Max Utility to the top-of-the-range V-Cross models, offer the latest in infotainment systems, navigation tools, smart connectivity features, and best-in-class safety features, including a maximum 5-star NCAP rating. Additionally, the new Isuzu D-Max comes with a 3.5-tonne towing capacity, one-tonne payload, and a 5 year/125,000-mile warranty, offering a combination of capability, durability, and reliability.
Customers participating in this campaign can expect the best value for their trade-ins, with local Isuzu dealerships conducting assessments. The campaign is a win-win situation, providing customers the chance to upgrade to the latest Isuzu D-Max models while Isuzu replenishes its used pick-up inventory. Vehicles eligible for part-exchange must be pick-ups under 7 years old, with the age of the vehicle influencing the part-exchange value. This initiative not only benefits current pick-up owners looking to upgrade but also strengthens Isuzu’s position in the competitive pick-up market.