GOYANG, Korea — In a debut that mixed equal parts Mediterranean charm and South Korean swagger, Genesis unveiled its latest head-turners — the X Gran Coupe Concept and X Gran Convertible Concept — at the Seoul Mobility Show 2025. Somewhere between luxury lounge and high-speed sculpture, these two rolling artworks mark the brand’s most opulent flex yet.
Set under the fittingly dramatic theme, “Unfold a New Era of Genesis,” the double debut was more than just a car launch — it was a lifestyle statement, an olive branch to luxury enthusiasts, and possibly a subtle wink to wine connoisseurs.
From the Mediterranean to Magma: A Decade of Dripping Elegance
“In the 10 years since our launch, Genesis has delivered luxury with a uniquely Korean soul to over 1.3 million customers,” said Mike Song, Global Head of Genesis. “Now we’re entering our wine-and-olives phase.” He didn’t say that last part aloud, but it was heavily implied.
The Cars: When Grapes, Olives, and Horsepower Collide
Let’s get into the juicy details (pun fully intended). The X Gran Coupe Concept takes styling cues from Mediterranean olive trees — because why not have your car look like something that pairs well with focaccia? Meanwhile, the X Gran Convertible Concept pays homage to exclusive South European wines, which is probably the only time you’ll hear “Cabernet Sauvignon” and “dual-layer soft-top roof” in the same sentence.
Both concepts are based on the brand’s flagship G90 architecture, but Genesis has turned the opulence up to eleven, tossed in some aerodynamic wizardry, and added crystal accents for good measure. Because if your dashboard isn’t catching sunlight like a Swarovski boutique, are you even luxury?
Design That Sparkles (Literally)
The design team clearly skipped coffee and went straight for creative espresso shots. The X Gran Coupe features olive wood veneer with microperforated lighting and leather tanned using leftover olive oil production water. That’s right — even the eco-credentials smell faintly of bruschetta.
The X Gran Convertible, on the other hand, looks dipped in grape jam, with an interior finished in the lush tones of Italian Cabernet. Crystals in the air vents sparkle like a vineyard at golden hour, while the quilted roof lining feels like haute couture for your headliner.
Wheels? More Like Jewelry on Rotation
Both concepts roll in on designer wheels that could easily be mistaken for kinetic art installations. The Convertible sports five-star wheels with Two-Line spokes — it’s basically a red carpet for your tires. The Coupe goes even bolder with layered spoke designs that make turning a corner look like a runway twirl.
High Tech Meets Haute Couture
Flush-mounted logos? Check. Rear-view cameras that pop out like Bond gadgets? Check. Trunks you open with a Jedi hand wave? Oh yes. Genesis wants you to feel like every errand is a grand entrance.
Magma Madness and Racing Ambitions
As if all this wasn’t enough drama, Genesis also unveiled the half-scale GMR-001 Hypercar, marking its spicy entrance into the world of motorsports. The Genesis Magma Racing team, led by motorsport veteran Cyril Abiteboul, plans to shake up the 2026 FIA WEC and the 2027 IMSA with a car that looks like it was designed during a Red Bull-fueled fever dream.
“Endurance racing reflects Genesis’ values of resilience, teamwork and possibly teleportation,” joked no one officially, but the sentiment was crystal clear.
Catch the Action
Visitors to the Seoul Mobility Show can feast their eyes on both concepts, the GV60 Magma Concept, the GV80 Black, a refreshed GV60 and GV70, and the flagship G90 — all parked glamorously in the Genesis booth from April 4 to 13.
In Summary?
Genesis has gone full gourmet. These aren’t just concept cars — they’re mobile tasting menus of luxury, innovation, and drama. So buckle up, pour yourself a symbolic glass of Cabernet (off-road only, please), and get ready for Genesis to continue rewriting the rules of what it means to drive in style.
