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Magenta Mobility Expands Fleet with Over 100 Tata Ace EVs

Bengaluru, 11th June, 2024: Magenta Mobility, a leading provider of integrated electric mobility solutions, has strengthened its partnership with Tata Motors, India’s largest commercial vehicle manufacturer, by deploying over 100 units of the Tata Ace EV. This includes more than 60 units of the Ace EV and over 40 units of the newly launched Ace EV 1000. This initiative is part of a Memorandum of Understanding (MoU) signed in October 2023, which aimed for the deployment of 500 units of the cutting-edge Tata Ace EV.

Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about the partnership, stating, “We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious ‘Ab Ki Baar Dus Hazaar’ program, aimed at deploying 10,000 electric vehicles by September 2025. By synergizing Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”

Commenting on the announcement, Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, said, “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener and more environmentally conscious future for India.”

The Ace EV is powered by the Evogen powertrain, providing an unparalleled driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It delivers safe, all-weather operations with an advanced battery cooling system and a regenerative braking system to boost the driving range. The vehicle supports both regular and fast charging capabilities for high uptime and is powered by a 27kW (36hp) motor with 130Nm of peak torque, ensuring best-in-class pickup and grade-ability, allowing easy ascend in fully loaded conditions. The vehicle’s robust performance, with near-100% uptime, has received an overwhelming response from customers.

Magenta Mobility is backed by esteemed investors including HPCL, bp, Morgan Stanley, JITO Angel Network, and renowned Indian American philanthropist Dr. Kiran Patel. The company is at the forefront of the electric mobility revolution, spearheading initiatives that promote sustainability and innovation in India’s transportation landscape. With the extension of its partnership with Tata Motors and the deployment of 100 Tata Ace EVs, Magenta reaffirms its commitment to decarbonising logistics.

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