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Volkswagen Prime launched in India to Enhance Corporate Mobility Solutions

Mumbai – Volkswagen India has introduced an innovative program, ‘Volkswagen Prime,’ designed to elevate the corporate mobility experience with personalized and value-added services. The initiative aims to provide corporate customers with enhanced value and peace of mind, featuring a suite of exclusive benefits.

Volkswagen Prime offers a comprehensive range of services, including an Omni Channel mobility solution that allows customers to opt for subscription and leasing programs. To ensure seamless service, each corporate customer will have a dedicated Corporate Business Manager overseeing their end-to-end business solutions at the dealership.

Key benefits of the Volkswagen Prime program include:

  • Free pick-up and drop service
  • Attractive benefits on loyalty products and value-added services
  • Tyre and battery maintenance
  • Express delivery
  • Free car wash
  • Pre-approval of additional repairs via Service Cam, a digital tool providing customers with a video of the necessary repairs for their approval and information

Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, emphasized the importance of catering to the diverse preferences of their customer base. “With the launch of Volkswagen Prime, we have introduced a program that offers customers a holistic suite of services with attractive benefits and a hassle-free ownership experience. We are confident this program will add value to our long-term relationship with our corporate customers, making their experience of owning a Volkswagen even more exclusive.”

Volkswagen Prime is available at an introductory price of INR 9,999 + GST across Volkswagen dealerships in India for four years from the date of purchase. This strategic initiative reinforces Volkswagen’s commitment to enhancing the engagement and experience of its corporate customers, reflecting the brand’s ongoing investment in premium mobility solutions.

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