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Volkswagen India Partners with Government e-Marketplace to Expand Reach of GNCAP 5-Star Range

Volkswagen India collaborates with Government e-Marketplace to broaden its omnichannel presence, providing government agencies streamlined access to safe, German-engineered vehicles.

Mumbai – In a strategic move aimed at bolstering accessibility and enhancing its omnichannel presence, Volkswagen Passenger Cars India has partnered with the Government e-Marketplace (GeM). This collaboration enables government departments and agencies to directly procure Volkswagen’s GNCAP 5-Star rated vehicles, including the Taigun SUVW and the Virtus premium midsize sedan.

GeM, an innovative online marketplace set up by the Government of India, serves as a centralized procurement platform, streamlining the process for government departments, public sector units (PSUs), and autonomous and local bodies. Through this association, government buyers can now access Volkswagen’s premium mobility solutions at competitive rates for both singular and bulk purchases.

Volkswagen Passenger Cars India’s Brand Director, Ashish Gupta, emphasized the significance of the partnership: “Our association with Government e-Marketplace reinforces Volkswagen’s commitment to enhancing accessibility to our model range for a diverse set of buyers. By providing streamlined procurement processes at competitive prices, we aim to meet the mobility needs of government agencies with our GNCAP 5-Star rated cars.”

The partnership reflects Volkswagen India’s ongoing focus on customer-centricity by providing government departments a transparent, convenient, and efficient procurement journey. The Taigun and Virtus models exemplify Volkswagen’s dedication to delivering German-engineered, fun-to-drive vehicles equipped with top-notch safety features.

With this collaboration, Volkswagen India reaffirms its commitment to innovative mobility solutions and makes its 5-star safety-rated range more accessible to government agencies nationwide.

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