New Delhi — In a move that’s equal parts public service and social experiment, the National Highways Authority of India (NHAI) has unveiled a campaign that quite literally pays you to flush out the problem. Under the Government’s ‘Special Campaign 5.0’, NHAI has launched the Clean Toilet Picture Challenge, inviting highway travelers to report dirty toilets at toll plazas — and walk away with ₹1,000 in FASTag recharge for their… photo finish.
The idea is simple, clever, and slightly hilarious — travelers can now swap road rage for a cleaner cause. All you have to do is click a geo-tagged photo of an unclean toilet on the RajmargYatra app, provide your name, vehicle registration number (VRN), location, and mobile number, and you could soon be richer by ₹1,000 — though, sadly, not in cash.
Each VRN can win only once during the campaign, so don’t turn your family road trip into a toilet-hunting marathon. NHAI has also ensured fair play: only the first valid report per toilet per day gets rewarded. Any fake or previously reported images will be flushed out by AI-assisted verification.
The drive, open till October 31, 2025, covers only toilets under NHAI’s jurisdiction (sorry, dhabas and fuel stations, you’re on your own). The initiative is aimed at promoting cleanliness, transparency, and good governance, while adding a dash of gamification to civic responsibility.
Beyond the loo lens, NHAI’s ‘Special Campaign 5.0’ also focuses on pothole removal, beautification of flyovers, painting of toll plazas, and road safety signage—all to make India’s highways look less like obstacle courses and more like runways of progress.
So next time you stop at a highway loo, don’t just hold your nose — hold up your phone. Because in 2025, even spotting a dirty toilet could be… rewarding.
