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Kia’s April Fool’s Day Special: Pay More for Your Favorite Ride

New Delhi, 21st March 2024 – In what might seem like an early April Fool’s prank, Kia India, the heavyweight in the premium car market, is gearing up to tickle your wallets. The company has declared a price jump of up to 3% across its beloved lineup, including the chart-toppers Seltos, Sonet, and Carens, effective from April 1, 2024. This move comes in the wake of rising commodity costs and the never-ending ballet of supply chain woes, marking the brand’s first pricing shuffle of the year.

In a statement that might have car enthusiasts clutching their pearls, Mr. Hardeep Singh Brar, the National Head of Sales and Marketing at Kia India, shared, “At Kia, we’re all about the premium experience and cutting-edge tech for our valued patrons. Yet, with the relentless surge in commodity prices, unfavorable exchange rates, and the ever-climbing input costs, we find ourselves in a pickle. Hence, the slight price uptick. Rest assured, we’re shouldering a hefty chunk of the hike, so our customers can keep cruising in their preferred Kia models without their budgets blowing a gasket.”

Since its debut, Kia has been on a roll, with sales nearly hitting the 1.16 million mark globally. Leading the pack, the Seltos has wooed over 613,000 buyers, with the Sonet not far behind, charming more than 395,000 enthusiasts, and the Carens, catching the eye of 159,000 customers.

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