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Toyota India Unveils Revolutionary ‘Car on a Cushion’ Delivery Service: No More Dealership Derby!

Bangalore, 15 February 2024 – Toyota Kirloskar Motor Pvt. Ltd. (TKM) is shaking up the auto industry with a laughably clever twist on car delivery. Dubbed the “Awesome New Car Delivery Solution,” this initiative is set to redefine the way customers receive their shiny new wheels, minus the odometer uptick usually courtesy of dealership joyrides. As of today, Toyota’s authorized dealers will be ditching the old drive-down method for a swanky flat-bed truck parade, ensuring every car arrives as untouched as a showroom exhibit.

This quirky yet quality-focused program kicks off in Phase I, covering 26 states and 130 dealerships, promising a delivery experience that’s as delightful as it is dependable. Toyota’s message is clear: whether you’re in the bustling city or the serene countryside, your new ride will come to you pristine, free of additional charges, and with the assurance of transit insurance. It’s like getting your pizza delivered without the box ever being opened.

Sabari Manohar, Vice President of Sales, Service, and Used Car Business at TKM, couldn’t contain his excitement, stating, “At Toyota, we’re not just about cars; we’re about creating joyrides from the moment of purchase. The ‘Awesome New Car Delivery Solution’ is our pledge to make every customer’s experience not just satisfactory but spectacularly stress-free.”

By partnering with elite logistics companies, Toyota dealerships are set to deploy a fleet of flatbed carriers designed for the solo transport of each vehicle, ensuring a smooth and secure journey from stockyard to showroom. This approach not only elevates the safety and reliability of vehicle transport but also demonstrates Toyota’s commitment to innovation and customer satisfaction. It’s a service that goes beyond logistics, aiming to make the purchase of a Toyota vehicle a moment of celebration.

In addition to this groundbreaking service, TKM continues to enhance the Toyota ownership experience with offerings like the 5-Year Complimentary Roadside Assistance Program and other customer-centric schemes. It’s clear that Toyota is not just selling cars; they’re delivering dreams, one flatbed at a time.

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