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Maruti Suzuki and IES University Gear Up for BBA in Auto Retail

In a move that blends education with engine oil, Maruti Suzuki India Limited has turbocharged the academic world by inking a Memorandum of Understanding with IES University, Bhopal. This collaboration is set to steer aspiring students into the fast lane with an innovative three-year Bachelor of Business Administration (BBA) course in Retail Management, commencing in the academic year 2023-24.

Dubbed as a pit stop for practical learning, the program shifts gears with one year of classroom training, followed by two years of hands-on experience in the driver’s seat at Maruti Suzuki dealerships. This unique blend of theory and On-the-Job Training (OJT) is designed to rev up students’ skills, aligning them with the vrooming needs of the Indian automobile industry. The curriculum, a joint venture between Maruti Suzuki and IES University, is finely tuned to meet the prescribed UGC guidelines.

The two-year OJT stretch at Maruti Suzuki dealerships in Bhopal is not just about getting a grip on the steering wheel; it’s an opportunity for students to accelerate their skills in a real-world setting. Embracing the ‘Earn While You Learn’ model, students will receive a stipend, ensuring they don’t run on empty while learning the ropes. The program also offers a roadmap to employment, providing placement support to those who qualify.

Mr. Rahul Bharti, Executive Director of Corporate Affairs at Maruti Suzuki India Limited, revved up the announcement saying, “Aligned with the Government of India’s ‘Skill India’ mission, we’re shifting gears in skill development. With 3 JIMs, 22 ITIs under our hood, and partnerships with 13 universities, we’re on a mission to create an industry-ready workforce, fine-tuned and ready to race into the future.”

Aspiring students who have fueled their education up to Class XII can steer towards for more details on this high-octane educational opportunity.

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