Mahindra’s Design Revolution: Mumbai Studio Paves the Way for Global Automotive Icons

Mumbai – In a bold stride toward redefining automotive design, Mahindra & Mahindra Ltd. (M&M Ltd.) today unveiled its future-ready Mahindra India Design Studio (MIDS) – a cutting-edge creative hub nestled in the heart of Mumbai. This reimagined studio not only doubles in size but also amplifies Mahindra’s long-term vision to lead with design across its expanding portfolio.

Originally launched in 2015 to serve the Auto and Farm sectors, MIDS now evolves into a powerhouse of innovation. With the company’s growing presence in Auto, Farm, and Last Mile Mobility (LMM), the upgraded studio reflects a renewed commitment to infuse design excellence into every product and user experience.

A Creative Powerhouse Built for the Future

More than just bricks and mortar, the new MIDS is an ecosystem – one that fuses digital precision with hands-on creativity. Equipped with state-of-the-art technology, immersive design tools, and world-class machinery, the facility sets a new benchmark for automotive design in India.

“This new avatar of MIDS marks a major milestone,” said Ajay Saran Sharma, Sr. Vice President of Design and Head of MIDS. “We’ve not just expanded in space but in scope and skill. From concept sketch to production, our end-to-end design capabilities are now stronger than ever. And with new verticals like HMI Design and Design Quality & Realisation, we’re set to deliver future-forward experiences across all Mahindra businesses.”

A Magnet for Global Talent

The Mumbai studio is also envisioned as a magnet for next-gen design talent. By fostering collaboration with Mahindra Advanced Design Europe (MADE) in the UK, MIDS will ensure that every vehicle carries a global spirit with an unmistakably Indian soul.

“Our new design studio is a celebration of vision and innovation,” said Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd. “It’s more than just a facility – it’s the birthplace of tomorrow’s icons. With global technologies and an Indian heart, MIDS will drive our design DNA into the future.”

Looking Ahead

As Mahindra sharpens its design focus, the expanded MIDS stands as a testament to the company’s belief that design is not just about aesthetics – it’s about shaping the way people experience mobility. With this state-of-the-art studio, Mahindra is not only ready for the future – it’s designing it.