New Delhi: In a move aimed at making car ownership more accessible and hassle-free, Maruti Suzuki India Limited (MSIL) has joined hands with Saraswat Co-operative Bank Ltd. The collaboration, marked by the signing of a Memorandum of Understanding (MoU), will offer customers customized retail car financing options tailored to their individual needs.
The agreement, inked at a high-profile event, underscores Maruti Suzuki’s commitment to enhancing its customer-centric offerings. Key representatives from both organizations, including Maruti Suzuki’s Senior Executive Officer, Marketing & Sales, Partho Banerjee, and Saraswat Bank’s Chairman, Gautam E Thakur, were present to commemorate the partnership.
Driving Convenience and Flexibility
Partho Banerjee shared his enthusiasm, stating, “At Maruti Suzuki, our focus has always been on putting our customers first. This collaboration with Saraswat Bank reinforces our mission to provide seamless and personalized financing solutions, ensuring that the dream of owning a Maruti Suzuki vehicle is within easy reach for many more customers.”
Through this tie-up, Maruti Suzuki aims to empower its dealer network with comprehensive financing options, making the car-buying process simpler and more appealing for prospective buyers.
Empowering Customers with Competitive Solutions
On behalf of Saraswat Bank, Chairman Gautam E Thakur expressed confidence in the alliance. “We are thrilled to partner with Maruti Suzuki to deliver flexible and competitive car financing solutions. This collaboration is set to provide customers with unparalleled benefits and convenience, reinforcing our commitment to excellence in financial services,” he remarked.
A Milestone for Both Brands
This partnership is poised to set a new benchmark in customer experience by integrating Maruti Suzuki’s extensive vehicle portfolio with Saraswat Bank’s financial expertise. The collaboration is expected to fuel demand for Maruti Suzuki vehicles by offering attractive loan packages that cater to diverse customer needs.
With this strategic move, Maruti Suzuki continues its journey of fostering joy and convenience in mobility, while Saraswat Bank strengthens its foothold in the automotive finance sector.
