Maruti Suzuki’s Compact SUV Continues Its Market Domination
New Delhi: Maruti Suzuki’s Fronx SUV has shattered records yet again, becoming the fastest vehicle in the passenger segment to achieve 2 lakh sales in just 17.3 months since its launch in April 2023. After making waves by reaching 1 lakh sales in just 10 months, the FRONX has proven to be a formidable contender, gaining another 1 lakh customers in only 7.3 months.
This sales milestone highlights the Fronx’s popularity in India’s bustling automotive market, with major cities such as NCR, Delhi, Mumbai, Kochi, and Bengaluru emerging as its top markets. The compact SUV has won over buyers with its bold design, high-tech features, and a range of powertrain options that cater to both first-time buyers and customers upgrading within the segment.
Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, credited the achievement to the company’s understanding of modern customer demands. “The Fronx has exceeded expectations by providing thrilling driving experiences, cutting-edge technology, and versatility that resonates with today’s SUV buyers. With a 16% year-on-year growth in FY25, it’s clear that this compact SUV has struck a chord with those seeking excitement and innovation on the road,” he said.
One of the standout features driving this success is the demand for the Fronx Turbo variant. With its turbocharged engine and sporty paddle shifters, it offers a dynamic and energetic driving experience that has particularly appealed to thrill-seekers.
Designed with a bold exterior and sharp character lines, the Fronx combines style and substance. The interior is equally impressive, featuring an advanced 22.86 cm (9”) HD Smart Play Pro+ infotainment system, wireless Apple CarPlay and Android Auto, a head-up display, 360-degree camera, wireless charging, and Suzuki Connect for seamless tech integration.
As Maruti Suzuki continues to innovate and push boundaries, the Fronx’s meteoric rise sets a new benchmark in the compact SUV market, reaffirming its status as a customer favorite.
