Mumbai, July 19, 2024: Tata Motors, a pioneer in the Indian automotive industry, has set a new benchmark in the mid-SUV segment with the launch of the Tata Curvv, India’s first SUV Coupé. The Curvv blends the robust practicality of an SUV with the sleek elegance of a coupé, offering a revolutionary design and enhanced functionality.
Key Features of the Tata Curvv:
- Innovative Design: Combines the premium design and practicality of an SUV with the sporty silhouette of a coupé.
- Versatile Powertrains: Available in petrol, diesel, and electric variants to cater to diverse customer preferences.
- Superior Performance: Delivers spirited driving experiences with uncompromised safety, class-leading space and comfort, advanced technologies, and rich connectivity features.
Launch Details:
The Tata Curvv will officially debut on August 7, starting with the electric vehicle (EV) version, followed by internal combustion engine (ICE) variants. This launch marks a significant milestone in Tata Motors’ multi-powertrain strategy.
Statement from Leadership:
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd., emphasized Tata Motors’ legacy in redefining the SUV market. He stated, “With the Tata Curvv, we break new ground in the mid-SUV category, offering a disruptive design that democratizes the coupé body style in premium segments. The Curvv exemplifies our commitment to innovation, performance, and customer satisfaction across multiple powertrain options.”
Design and Functionality:
The Curvv stands out with its aerodynamic design, featuring a sharply sloping roofline, large wheels, high approach and departure angles, and increased ground clearance. Available in new color shades like Virtual Sunrise (Curvv EV) and Gold Essence (Curvv ICE), the vehicle combines rugged aesthetics with a sporty stance.
Interior Excellence:
The Curvv’s interiors are designed for the modern Indian family, offering spacious and uncluttered cabins with premium materials and finishes. The panoramic glass roof enhances the sense of space, while reconfigured boot space ensures ample storage. Advanced infotainment systems, large screens, and connected car technology enrich the driving experience.
Power and Performance:
With powerful petrol and diesel engines and long-range electric variants, the Curvv promises excellent handling and agility. Tata Motors has integrated advanced safety features to meet stringent safety norms, ensuring a secure driving experience.
The Tata Curvv is poised to redefine the mid-SUV market, offering a unique blend of design, performance, and practicality, catering to the evolving needs of Indian consumers.
