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Audi India’s Steady Momentum: A 37% Quarterly Growth Amidst Persistent Supply Chain Challenges

Mumbai, July 01, 2024 – Audi, the prestigious German luxury car manufacturer, reported a remarkable retail figure of 1,431 units for the second quarter of 2024. This signifies a 37% growth compared to the first quarter of the year, albeit a slight 6% decline compared to the same period in 2023. Despite the notable growth, the company continues to grapple with supply chain disruptions that have impacted its sales performance.

Audi India remains buoyant about the future, emphasizing the rising demand for premium mobility solutions among Indian consumers. Balbir Singh Dhillon, Head of Audi India, expressed optimism about the company’s prospects. “The supply situation in Q2 2024 has improved compared to Q1 2024, but it still posed challenges for our sales performance. We anticipate that the supply constraints will ease in the latter half of the year, enabling us to better meet customer demand. The robust demand across our diverse product range reinforces our positive outlook for the long-term growth of luxury mobility in India, including this year,” Dhillon stated.

One of the standout performers for Audi India in the past quarter has been the Audi Approved: plus pre-owned car business, which exhibited an impressive 33% growth compared to Q2 2023, and an 11% increase from Q1 2024. This growth highlights the burgeoning interest in pre-owned luxury vehicles. Currently, Audi operates 27 Audi Approved: plus facilities across major hubs in India, with plans to expand by adding three more facilities by the end of this year.

Audi India’s extensive product portfolio includes a range of models catering to diverse customer preferences. The lineup features the Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi Q8 e-tron, Audi Q8 Sportback, Audi e-tron GT, and the Audi RS e-tron GT. This comprehensive range underscores Audi’s commitment to offering cutting-edge technology and premium luxury to its customers.

The sustained demand for Audi vehicles in India, despite supply chain hurdles, is a testament to the brand’s strong market presence and customer loyalty. As Audi navigates through these challenges, the company’s strategic initiatives and expansion plans for the pre-owned segment are set to further solidify its position in the Indian luxury car market.

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