Lucknow: Mercedes-Benz India has expanded its retail footprint in Uttar Pradesh with the inauguration of a new luxury sales facility operated by T&T Motors in Lucknow, strengthening the German carmaker’s presence in one of its key emerging markets.
The opening takes Mercedes-Benz’s network in Uttar Pradesh to 10 luxury touchpoints across Lucknow, Noida, Ghaziabad, Agra, Kanpur and Varanasi. Nationally, the company operates more than 150 luxury touchpoints across over 60 Indian cities, which it describes as the densest luxury-car retail network in the country.
The new T&T Motors showroom spans approximately 9,000 sq. ft., with more than 5,000 sq. ft. of carpet area. It has four vehicle display bays, a dedicated vehicle handover bay and infrastructure designed to support both conventional and battery-electric Mercedes-Benz models.
The facility is also equipped with a 180 kW DC fast charger with two charging bays, reflecting the carmaker’s efforts to make its expanding retail network ready for electric vehicles rather than waiting for the charging conversation to arrive at the showroom door.
Brendon Sissing, Vice President, Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers. Uttar Pradesh remains an important emerging market for Mercedes-Benz, and the growing aspiration for luxury mobility in Lucknow presents strong growth potential for Mercedes-Benz. Through modern luxury infrastructure, personalised consultations, digital capabilities and EV readiness, we are elevating luxury retail experience for our discerning customers in the city.”
Focus on Luxury Retail Experience
Mercedes-Benz said the Lucknow outlet forms part of its ‘Go to Customer’ strategy, under which it is increasing accessibility to its products and services in important luxury-car markets outside the country’s largest metropolitan centres.
The showroom includes an exclusive Top-End Vehicles Lounge, private and semi-private consultation areas, a lifestyle boutique and a dedicated handover bay featuring a ‘Key Presenter’ for vehicle deliveries.
Customers will also have access to ample parking space, while the dealership is supported by a trained team of 88 professionals.
Mercedes-Benz said the facility was completed within five months, indicating the pace at which the company and its franchise partners are expanding retail infrastructure in emerging urban markets.
The dealership is located in what the company describes as a prominent and upscale neighbourhood of Lucknow, selected for its visibility, connectivity, luxury residential catchment and concentration of existing and prospective premium-car customers.
T&T Motors Deepens Mercedes-Benz Partnership
T&T Motors is a long-standing Mercedes-Benz retail partner with around three decades of experience in the luxury automotive business.
Rohan Talwar, Managing Director, T&T Motors, said, “We are proud to deepen our partnership with Mercedes-Benz with a state-of-art luxury showroom in Lucknow. T&T Motors is one of Mercedes-Benz long-standing partners and our legacy and market experience of three decades in luxury automotive business, closely follows the unmatched demand and desirability of an iconic brand like Mercedes-Benz in the Indian market. With our presence in Lucknow, we are confident of redefining the luxury experience for all our customers and automotive enthusiasts in this key emerging market.”
The new outlet also reflects a broader shift in India’s luxury-car market, with manufacturers increasingly looking beyond Delhi, Mumbai and other traditional metropolitan centres for the next phase of growth.
Mercedes-Benz has identified Uttar Pradesh as an important emerging market, supported by increasing customer aspirations, a wider retail network and continued investment from its franchise partners.
For Lucknow, the new dealership is another indication of the city’s growing importance on India’s luxury automotive map. For Mercedes-Benz, it adds another point to a nationwide network where premium retail, personalised service and EV readiness are increasingly being treated as parts of the same journey — not optional extras.
