Strong Hybrid power, AllGrip confidence, and a sunroof for every mood – Grand Vitara becomes the fastest SUV in its segment to clock 3 lakh sales in just 32 months.
New Delhi:
Move over slow burns, the Maruti Suzuki Grand Vitara has just pulled a full-throttle overtake on the mid-size SUV leaderboard, clocking a record-breaking 3 lakh sales in just 32 months. That’s faster than most people upgrade their smartphones—ironic, considering this one’s being hailed as India’s original “Tech SUV”.
The Grand Vitara hasn’t just made a mark—it’s engraved its name on the tech-savvy, style-hungry heart of Indian car buyers. While other SUVs were still syncing Bluetooth, the Grand Vitara already had 360° cameras, a panoramic sunroof, and a hybrid powertrain ready to drive into the sunset (with wireless Apple CarPlay, of course).
Hybrid Hype & Grip Glory
The surge in demand was led by its Strong Hybrid variants, which posted a robust 43% YoY growth in FY24-25. Combine that with the rugged charm of AllGrip Select 4×4, and what you have is an SUV that can handle both the city’s café crawls and the Himalayas’ hairpins—without breaking a sweat or a fuel budget.
Campaign Mode: Activated
To celebrate this milestone, Maruti Suzuki has launched a new TVC campaign titled ‘Driven by Tech’, starring a tech tycoon and an off-road boss lady—because why should tech bros have all the torque? The film is a zippy blend of innovation and inspiration, showcasing how the Grand Vitara is not just a car, but a lifestyle statement for the coder, the climber, and everyone in between.
A Spec Sheet That Reads Like a Gadget Manual
Beyond the buzzwords, the 2025 Grand Vitara has the chops. From ventilated seats and an 8-way power driver seat to a PM2.5 air purifier, Head-Up Display, Clarion sound system, and 9-inch SmartPlay Pro+ touchscreen, this SUV packs more tech than some living rooms. Oh, and did we mention – you now get a sunroof even in more variants, because apparently, vitamin D is the new leather.
Safety First, Second and Third
Standard across all trims are 6 airbags, ESP with Hill Hold, Front & Rear Disc Brakes, and ISOFIX mounts—because while the Vitara may be playful, it’s never careless. Think of it as a responsible adult with the energy of a teenager and the wardrobe of a runway model.
From Zero to 3 Lakh – Faster Than You’d Think
Speaking on the occasion, Partho Banerjee, Senior Executive Officer – Marketing & Sales, Maruti Suzuki India, said:
“We thank our 3 lakh-strong Grand Vitara family for their trust. This SUV has set a benchmark in the segment and continues to evolve with the aspirations of modern India. It’s bold, it’s tech-forward, and now, officially a record-setter.”
The Grand Vitara didn’t just raise the bar—it installed a high-tech, voice-controlled, all-wheel-drive bar with mood lighting. As the segment’s fastest sprinter to 3 lakh sales, it’s safe to say: this Grand isn’t just Vitara by name, it’s victory by nature.
