Mercedes-Benz is on the move—and not just on roads. India’s most coveted luxury carmaker has just rolled into Agra and Faridabad with two state-of-the-art facilities that scream opulence, digital wizardry, and just the right dash of German precision. The expansion is part of the brand’s ‘Go to Customer’ strategy, which—if you haven’t guessed—means the Three-Pointed Star is setting up shop right where India’s luxury cravings are bubbling over.
And Agra? Oh, Agra is getting the royal treatment.
Located in the city’s buzzing automobile hub on NH-19, Prime Star Agra is more than just a showroom—it’s a 32,000 sq. ft. luxury playground featuring an Exclusive Lounge, a Black Box-style Vehicle Handover Bay, and an Ultra-Luxury Corner that whispers “Maybach dreams” with every curve. Even the consulting rooms have mood lighting and privacy screening. James Bond would approve.
“We see a strong affinity for our ultra-luxury portfolio here,” said Santosh Iyer, MD & CEO, Mercedes-Benz India. “Agra is evolving fast, and we’re excited to be a part of that transformation.”
The move to Agra isn’t just about selling cars—it’s about crafting an experience. Whether you’re sipping coffee while your EV charges on the facility’s 180kW fast charger or flipping through boutique merchandise next to a sensuous sculpture of a G-Wagon, Mercedes-Benz is blending heritage with horsepower like never before.
But wait—Faridabad wasn’t left out. The newly launched T&T Motors Faridabad isn’t just big—it’s colossal. Sprawled over 72,000 sq. ft. with a 147 ft. façade and 100+ parking spaces, it’s practically a luxury car city. With 15 productive bays and a Premier Express Prime Service Bay promising service in under 3 hours, it’s where precision meets pampering.
Meanwhile, back in Agra, Harshit Bajaj, Investor at Prime Star, sees opportunity gleaming on the horizon. “This is a city known for its rich heritage and growing appetite for premium experiences. Our new facility is built to elevate every moment of the customer journey.”
And elevate, it does. Think interactive media walls, eight-screen lounges, private consulting nooks, and even a Boutique Item Shop for when you need that Mercedes-branded keychain to match your S-Class.
Mercedes-Benz isn’t stopping here. With Kanpur and Varanasi set to welcome new facilities later this year, the brand is clearly doubling down on Uttar Pradesh—a region now firmly in the fast lane of India’s luxury market.
In a country where luxury is no longer confined to metros, Mercedes-Benz is expanding the map—and doing it in style.
Quirk Meets Class Sidebar:
What’s Cooler Than Your Average Car Showroom?
- Black Box Delivery Bay: Because your Maybach deserves a cinematic debut.
- 8-Screen VIP Lounge: More screens than your home theater.
- Sensuous Curves and Refined Rounding: Not just car design—interior philosophy.
- Charging While You Chill: EVs get juice, you get espresso.
- Boutique Shop: Keychains, collectibles, and pure brand lust.
Mercedes-Benz’s arrival in Agra isn’t just about selling cars—it’s about unlocking a lifestyle. And if luxury had a postcode, it just might be NH-19.
