Ludhiana/New Delhi, 17 May 2024: In a significant move to enhance customer reach, Maruti Suzuki India Limited inaugurated its 3,000th Arena sales outlet in Ludhiana, Punjab. This landmark achievement underscores the company’s extensive network, now spanning over 2,500 towns and cities across the country.
Commenting on the milestone, Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, stated, “Reaching 3,000 Arena sales outlets demonstrates our relentless effort to be closer to our customers and provide a delightful buying experience. Congratulations to the Maruti Suzuki teams and our dealer partners. Our Arena channel offers a range of vehicles to customers in more than 2,500 cities. In FY 2023-24, nearly 12 lakh vehicles were sold through Arena. We deeply appreciate the trust and faith our customers have in the Maruti Suzuki brand.”
The Arena channel, rebranded in 2017 to appeal to a youthful and modern audience, is designed to meet global benchmarks in design, technology, and customer experience. These outlets offer a dynamic, connected, and digitally savvy car-buying environment, based on extensive research and customer feedback.
Among the popular models sold through the Arena channel are the industry-leading Wagon R, Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso.
Maruti Suzuki continues to enhance the customer buying experience through its Nexa, Arena, and Commercial channels, catering to diverse customer needs. The company now boasts a total of 3,880 sales touchpoints across over 2,500 cities nationwide.
