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Elegance and Innovation Converge at the Villa d’Este: A Journey Through Time and Art on Wheels

BMW Group Classic’s grand celebration showcases unique vehicles and honors a heritage of automotive excellence at the Concorso d’Eleganza 2024

Munich/Cernobbio – From the 24th to the 26th of May 2024, the serene shores of Lake Como will transform into a breathtaking tableau of automotive history and innovation, as the BMW Group Classic, in collaboration with the illustrious Villa d’Este luxury hotel, ushers in the much-anticipated Concorso d’Eleganza Villa d’Este.

This prestigious event, a highlight on the international calendar for automotive enthusiasts and connoisseurs alike, will feature around 50 exceptional vehicles, spanning eight competitive categories, each representing a unique chapter in the evolution of automotive design and performance. From the pioneering spirit of “The Dawn of the Performance Age” to the futuristic allure of “Supercar Stars of the Video Generation,” the competition promises to be a vibrant celebration of mobility’s diverse heritage and potential.

In addition to the competition, the Concorso d’Eleganza will play host to a series of vehicle premieres by the BMW Group, including a sporty maritime-inspired one-of-a-kind and a two-wheeled tribute to rock ’n’ roll, demonstrating BMW’s ongoing commitment to innovation and design excellence.

The event will also spotlight the intersection of art and automotive design, with celebrated American abstract painter Julie Mehretu and the unveiling of the 20th BMW Art Car, which is set to compete in the 24 Hours of Le Mans. This collaboration underscores the enduring synergy between automotive design and contemporary art, offering guests an unparalleled aesthetic experience.

Rolls-Royce Motor Cars will mark a significant milestone at the event, celebrating 120 years of unparalleled luxury and craftsmanship. This historic anniversary honors the legacy of Henry Royce and Charles Stewart Rolls, whose vision of creating ‘the best car in the world’ continues to influence and inspire.

The BMW Group Classic is also set to celebrate the 25th anniversary of the iconic BMW Z8, showcasing the enduring appeal and design brilliance of this legendary roadster.

The event’s “Public Day – Il festival” on 26 May, held in the enchanting Villa Erba gardens, invites visitors to immerse themselves in the spectacle of the vehicle parade and enjoy a rich tapestry of cultural, musical, and automotive experiences, suitable for the entire family.

With the Concorso d’Eleganza Villa d’Este sold out for Saturday, 25 May, anticipation builds for an unforgettable weekend that not only honors the past and present of automotive innovation but also looks forward to its future. This year’s event promises to be a memorable celebration, weaving together the threads of tradition, craftsmanship, and forward-thinking design in the picturesque setting of Lake Como.

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