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Lamborghini Unveils Bold New Corporate Identity and Logo in Strategic Brand Evolution

Sant’Agata Bolognese, March 28, 2024 – Automobili Lamborghini, the esteemed Italian luxury sports car manufacturer, has officially unveiled a comprehensive refresh of its corporate logo and identity for the first time in over twenty years, marking a significant milestone in the brand’s history. This transformation is part of Lamborghini’s strategic vision called “Direzione Cor Tauri”, which focuses on sustainability and decarbonization, signaling a robust commitment to future generations and sustainable innovation.

The newly introduced logo and corporate identity are crafted to encapsulate the brand’s core values of being “brave”, “unexpected”, and “authentic”. These values support Lamborghini’s mission of “Driving Humans Beyond”, emphasizing the ambition to surpass existing limits, standards, and conventions. The brand’s evolution reflects a broader transformation aiming to not only influence the design and production of its iconic cars but also to redefine its corporate culture and values.

Lamborghini’s redesigned logo features a more expansive typeface alongside a minimal yet bold color palette. Black and white remain the primary colors, signifying the brand’s clear and distinctive identity. Yellow, a color long associated with Lamborghini, is now complemented with gold accents, enriching the brand’s visual appeal. The iconic bull, a longstanding element of the logo, has been given a more prominent role, especially on digital platforms where it will appear separate from the traditional shield.

Moreover, the renewal extends beyond the logo to include the introduction of an official Automobili Lamborghini typeface and a new set of icons. Developed in collaboration with Lamborghini Centro Stile, these design elements mirror the angularity and distinct lines of Lamborghini vehicles, ensuring a cohesive brand experience across all digital touchpoints.

This strategic update aligns with the “Direzione Cor Tauri” program, underscoring Lamborghini’s commitment to innovation, sustainability, and a forward-looking approach. By revitalizing its corporate identity, Lamborghini not only honors its storied past but also embraces a future where tradition and innovation coexist, driving the brand towards new horizons in the luxury automotive industry.

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