The eagerly anticipated web series “New Lancia Renaissance” is drawing to a close, offering viewers an exclusive look into the rebirth journey of the renowned automotive brand.
In the latest episode, titled “New Lancia Ypsilon: A New Era of Mobility,” Luca Napolitano, the CEO of Lancia, takes the helm as he navigates the streets of Turin behind the wheel of the brand’s latest masterpiece, the New Lancia Ypsilon. This installment delves deep into the features and innovations of the first car of Lancia’s new era.
Available for order in Italy, the New Lancia Ypsilon boasts a top-of-the-range version, the New Lancia Ypsilon Edizione Limitata Cassina, with options for both 100% electric and hybrid powertrains, catering to the evolving needs of modern drivers.
Luca Napolitano shared his excitement, stating, “The third episode of the docuseries ‘New Lancia Renaissance’ completes the journey we made to describe with emotion and pride the behind-the-scenes of our Renaissance plan.”
Episode 3 showcases Turin, the birthplace of the brand, in all its elegance, with iconic locations providing a picturesque backdrop for the New Lancia Ypsilon Edizione Limitata Cassina.
Director Beppe Tufarulo and writer Alessandro D’Ottavi, along with producer Skipless and media planners Starcom, have crafted a visually stunning narrative that encapsulates the essence of Lancia’s “Progressive Classic” DNA, seamlessly blending tradition with modernity.
The New Lancia Ypsilon stands out in its segment, offering unparalleled specifications such as a large 10.25” display, advanced parking aid systems, and Level 2 Autonomous Driving capabilities as standard. Additionally, the collaboration with Cassina, a renowned name in Italian interior design, elevates the onboard experience to new heights of luxury and comfort.
As the third episode marks the culmination of the docuseries, viewers are invited to witness the evolution of Lancia and the unveiling of its future through the lens of innovation and sophistication.
