In a vibrant blend of history and electric future, the Lancia brand has just introduced its latest masterpiece to the world: the HF logo, a symbol that intertwines the brand’s illustrious heritage with its forward-thinking ambitions. Marking its grand entrance on the upcoming New Lancia Ypsilon HF, this logo is set to electrify the brand’s high-performance lineup.
With roots stretching back to the creation of the “Lancia Hi-Fi” Club in 1960, a haven for the marque’s most devout followers, the HF emblem first roared to life on the racetracks in 1963 under the Squadra Corse Lancia’s banner, helmed by the legendary Cesare Fiorio. Today, after a meticulous modern makeover, the new HF logo honors its historical legacy, adorned with a stylized little elephant and the iconic HF acronym, both reimagined to captivate future generations.
The 2025 New Ypsilon HF is not just a car; it’s a statement. Powered by a robust 240-hp electric engine, it promises to sprint from 0 to 100 km/h in a mere 5.8 seconds, all while carrying the flag of Lancia’s revolutionary past into a greener future.
Luca Napolitano, the visionary CEO of Lancia, unveiled the logo with a nod to the brand’s radical and performance-focused identity, hinting at a possible rally return and celebrating the step towards a Renaissance of innovation and performance.
The HF logo’s revival was expertly crafted by the Lancia Centro Stile, preserving its white, red, and black color scheme derived from the 1966 Fulvia Coupè and the dynamic slant of the 1990s Lancia Delta logo. Dubbed “Progressive Classic,” the new design encapsulates a perfect equilibrium between homage and innovation, blending Lancia’s storied past with its ambitious vision for the future.
This reimagined logo, along with the upcoming electric Ypsilon HF, is more than just a nod to Lancia’s rally dominance and the legendary cars that bore the HF crest, such as the iconic Fulvia, Stratos, and Delta models. It’s a promise of Lancia’s commitment to innovation, premium quality, and the quintessentially Italian flair, electrified for the new age.
So, as Lancia charges ahead with its electrifying plans, it’s clear that the brand is not just racing towards a future of high-performance electric vehicles but is also embracing its rich heritage with an elephant-sized dose of enthusiasm and a touch of whimsy.
