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Toyota Unveils the All-New Urban Cruiser Taisor in India, Starts at INR 7.73 lakh

Mumbai, April 3, 2024 – Toyota Kirloskar Motor (TKM) today announced the launch of its much-anticipated SUV, the All-New Urban Cruiser Taisor, marking a significant milestone in the company’s offerings in the Indian automotive market. The launch event showcased the SUV’s modern design, cutting-edge features, and versatile powertrain options, tailored specifically for the Indian consumer.

Designed for Prestige and Performance

(From Left to Right): Sabari Manohar – Vice President, Sales-Service-Used Car Business, TKM, Masakazu Yoshimura. MD and CEO, Toyota Kirloskar Motor(TKM) and Regional CEO, Toyota Motor Corporation (TMC), Manasi Tata, Vice Chairperson of Toyota Kirloskar Motor (TKM) and Toyota Kirloskar Auto parts (TKAP), Tadashi Asazuma, Deputy Managing Director – Sales-Service-Used Car TKM & Lexus

Based on Maruti Suzuki Fronx, the Urban Cruiser Taisor draws inspiration from Toyota’s rich SUV heritage, offering a blend of style and substance. With its striking exterior, the vehicle introduces a unique front design crafted by Toyota’s esteemed designers. Under the hood, the Taisor comes equipped with 1.0L Turbo, 1.2L Petrol, and E-CNG powertrain options, promising exceptional performance and unparalleled fuel efficiency.

Advanced Features for a Superior Driving Experience

Toyota has packed the Urban Cruiser Taisor with an array of smart connected features and technology enhancements, ensuring a comfortable and exhilarating driving experience. The interiors are designed with spaciousness and luxury in mind, catering to the preferences of Indian customers. Additionally, the SUV boasts top-notch safety features, offering peace of mind with its comprehensive array of advanced safety technologies.

Exceptional Warranty and Customer-Centric Services

Highlighting Toyota’s commitment to customer satisfaction, the Urban Cruiser Taisor comes with a benchmark warranty and a range of value-added services. Bookings are now open, with deliveries set to commence in May 2024.

A Testament to Toyota’s Market Strategy and Commitment

At the launch, Masakazu Yoshimura, MD and CEO of TKM, emphasized the Indian market’s importance to Toyota and outlined the company’s strategy to focus on localization, skill development, and achieving carbon goals. The introduction of the Urban Cruiser Taisor is a step forward in expanding Toyota’s robust SUV lineup and delivering mass happiness to all customers.

A New Era for Toyota’s SUV Legacy in India

The Urban Cruiser Taisor is positioned as a dynamic addition to Toyota’s SUV range, offering a sense of prestige and modernity. With its stylish exterior, advanced powertrain technology, and emphasis on safety and convenience, Toyota aims to cater to the evolving preferences and lifestyle needs of Indian buyers, reinforcing its presence in the SUV segment.

Toyota’s latest offering, the Urban Cruiser Taisor, stands as a testament to the brand’s enduring legacy and commitment to innovation, style, and customer satisfaction in the Indian automotive market.


1.2L  Dual Jet, Dual VVT EngineAll New 1.0L Turbo Engine
VariantEx Showroom Price (INR)VariantEx Showroom Price (INR)
E MT₹ 7,73,500G 1.0L Turbo MT₹ 10,55,500
E MT CNG₹ 8,71,500G 1.0L Turbo AT₹ 11,95,500
S MT₹ 8,59,500V 1.0L Turbo MT₹ 11,47,500
S AMT₹ 9,12,500V 1.0L Turbo AT₹ 12,87,500
S+ MT₹ 8,99,500V 1.0L Turbo MT Dual Tone₹ 11,63,500
S+ AMT₹ 9,52,500V 1.0L Turbo AT Dual Tone₹ 13,03,500
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