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Italy’s Tiny Titan: Fiat 500e Rolls Off Line, Speeding into American Hearts and Garages

In a bold move electrifying the auto world, the 2024 Fiat 500e, the first battery-electric vehicle (BEV) from Stellantis for the U.S. market, has begun its production journey at the Mirafiori Assembly Plant in Turin, Italy. This pint-sized powerhouse, a modern electric reincarnation of Fiat’s most iconic model, has already caused a stir, selling out its initial U.S. allocation in record time.

Embodying both style and sustainability, the Fiat 500e is a dashing two-door vehicle, setting its wheels in motion to reach American shores by the end of the first quarter. It’s not just any electric car; it’s the lightest passenger BEV on the market. With a 42 kilowatt-hour (kWh) battery, it promises an impressive 149-mile (239 km) range and a quick charge time of just over four hours.

“We’re over the moon to kickstart the Fiat 500e’s adventure to North America,” exclaimed Olivier Francois, the effervescent CEO and CMO global of Stellantis. “With over 185,000 units sold worldwide, the 500e is a beacon in our journey towards a greener future, having already conquered the hearts of Europe.”

In Europe, the Fiat 500e reigns supreme in the electric city-car segment, topping sales charts in several countries and bagging more awards than any other vehicle in Fiat’s history. Its North American debut is eagerly awaited, with the first model to hit the streets being the chic (RED) Edition. This edition is not just about style; it’s a statement, with each purchase contributing to the Global Fund for health initiatives.

The 2024 Fiat 500e, with a starting price of $32,500 (INR 26.92 lakh), is strategically positioned to leverage government tax rebates in select states. Each purchase also includes a Level 2 charging unit or public charging credits, courtesy of Free2move Charge, part of Stellantis’ comprehensive strategy to make electric vehicle ownership hassle-free.

As the Fiat 500e zips across the Atlantic, it’s not just bringing a car; it’s delivering a promise of a stylish, sustainable, and electrifying future. America, get ready to plug in and drive off with Italy’s newest electric marvel!

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