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Sorento’s New Suit: Kia US Unveils 2024 Model with a Dash of Daring and a Pinch of Price

IRVINE, Calif., January 30, 2024 – Kia America has laid down the pricing gauntlet for the stylishly revamped 2024 Sorento SUV. With a starting MSRP of $31,990 (INR 26.57 lakh), the latest Sorento is not just a feast for the eyes but a banquet for the budget-conscious adventurer.

Boasting a bold facelift that whispers tales of its Telluride cousin, the 2024 Sorento sports a boxy, upright hood that screams confidence and a set of vertically stacked LED headlights that could light up the darkest of nights. The new wide grille and squared-off bumper are not just for show – they’re a statement, complemented by distinctive amber daytime running lights and a hood that’s all about business.

But the real magic happens inside. The Sorento’s cabin has been transformed into a tech lover’s haven, complete with a panoramic curved display and a digital rear-view mirror that could make sci-fi enthusiasts weep. And for those who venture off the beaten path, the Sorento X-Pro stands ready with beefed-up towing capacity, all-terrain tires, and 17-inch wheels that laugh in the face of dirt.

Kia hasn’t forgotten about the green warriors among us, promising electrified HEV and PHEV versions to join the lineup later in 2024. But for now, the gasoline-powered models, continuing their assembly in Kia’s West Point, Ga., facility, are set to roll out in four new colors that sound as delicious as they look: Midnight Lake Blue, Dawning Red, Jungle Green, and Road Rider Brown. With optional Olive Brown and Sage Green leather trim for the X-Line and X-Pro, it’s clear that Kia is dressing to impress.

From the Sorento LX (FWD) at $31,990 to the Sorento X-Pro SX Prestige (AWD) at $47,390, Kia has tailored a lineup that suits every style and adventure. The 2024 Sorento is more than just an SUV; it’s a statement on wheels, ready to take on the world with a blend of elegance, technology, and rugged charm that’s hard to beat.

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