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Mahindra Takes the Wheel: Driving Global Innovation with a Desi Twist at Bharat Mobility Expo 2024

New Delhi, February 2, 2024 – In an electrifying display of automotive prowess, Mahindra & Mahindra Ltd., the titan of Indian automobility, rolled out its latest and greatest at the Bharat Mobility Global Expo 2024. Under the glittering lights of innovation and the banner of “Make in India, Made for the World,” Mahindra turned heads and revved engines, showcasing a fleet that screams global standards with a local heart.

Rajesh Jejurikar, the maestro behind Mahindra’s wheel, shared, “We’re not just making cars; we’re crafting global icons right here on Indian soil. Our expo lineup? It’s like the Avengers of vehicles – powerful, dynamic, and ready to save the day.” With vehicles ranging from the ruggedly handsome XUV700 to the electrifying BE.RALL-E, Mahindra’s pavilion was less of an expo and more of a crystal ball into the future of mobility.

Veejay Nakra, President of the Automotive Sector, couldn’t hide his excitement, “Our electric lineup is sparking a revolution – quite literally. From the stylish XUV400 to the workhorse Treo, we’re not just going electric; we’re going Mahindra electric.”

A Showstopper Showcase:

  • The XUV700 made an entrance with its new Napoli Black shade, proving that sophistication can indeed come on four wheels.
  • The Scorpio-N boasted its GNCAP 5-star rating, making it the poster child for safety meets style.
  • The Thar continued to be the heartthrob of the adventurous, proving once again that tough can be sexy.
  • The XUV400 EL Pro zoomed past the competition, promising a greener tomorrow at breakneck speeds.
  • The Supro Profit Truck Excel redefined utility, proving that profitability and performance can coexist.

Electrifying Last Mile Solutions:

  • The Treo Plus emerged as the knight in shining armor for the last mile connectivity, boasting an unparalleled range.
  • The Zor Grand promised to turn more than just heads with its impressive payload capacity and range, making it the new best friend for businesses.

Exploring the New Frontiers:

  • The BE.RALL-E offered a sneak peek into a future where cars are more than just vehicles; they’re companions on the road to discovery.
  • Flex Fuel Vehicle Technology showcased Mahindra’s commitment to a greener planet, with innovations that favor local produce and reduce dependence on imported fuels.

The Bharat Mobility Global Expo 2024 wasn’t just an event; it was Mahindra’s love letter to the world, penned with the ink of innovation and sealed with the spirit of India. As Mahindra propels forward, it’s clear they’re not just making cars; they’re setting the pace for a global mobility revolution, with India holding the steering wheel tight.

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