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New Holland Marks 25 Years of Technological Triumphs in India

New Delhi, January 17, 2024: CNH Industrial, renowned for its expertise in agricultural and construction solutions, is celebrating a milestone with the 25th anniversary of its New Holland brand in India. Since its inception in 1998, New Holland has been a torchbearer in revolutionizing the Indian agricultural sector with its groundbreaking technologies.

This quarter-century journey of New Holland in India is marked by pioneering initiatives, notably in baling techniques for crop residue, securing its position as a market leader in this domain. In honor of this anniversary, the company showcased an impressive lineup of farm machinery at its state-of-the-art Greater Noida manufacturing plant, which included advanced tractors, combine harvesters, and balers. Highlighting its commitment to innovation, CNH also revealed its local R&D achievements, featuring precision technology like telematics and software applications, developed and integrated in India.

Narinder Mittal, the Country Manager & Managing Director of CNH India & SAARC, reflected on this landmark occasion, stating, “As we mark 25 years of New Holland’s presence in India, we celebrate our continuous endeavor to provide not just innovative technology and superior products, but also our dedication to the hardworking farmers, the backbone of our nation. We eagerly anticipate the future, promising to deliver innovation, quality, and service that will empower our farmers, fueling the growth of the Indian economy and communities.”

The manufacturing facility in Greater Noida is among the most advanced tractor plants in India, boasting an annual production capacity of over 60,000 units. Operating under the CNH Business System, it exemplifies efficiency, agility, and safety, aligning with India’s Make-in-India and Aatmanirbhar Bharat initiatives. This plant recently celebrated the production of over 6.7 lakh tractors, a testament to its success in both domestic and international markets.

CNH India is also leading in sustainability efforts. The Greater Noida plant has made significant strides in reducing its carbon footprint, cutting down CO2 emissions by approximately 26,000 tons over the past decade. Embracing renewable energy, the plant has installed solar panels that supply about 25% of its energy needs. Additionally, the adoption of the Miyawaki Project Methodology has led to the planting of over 10,000 trees across 3,000 square meters.

With a robust network of 470+ dealers and over 1,000 touchpoints in India, CNH serves the country through its Case IH, New Holland, and CASE Construction Equipment brands. This extensive network underscores CNH’s strong and trusted presence in the Indian market.

CNH Industrial, a global equipment and services powerhouse, operates under the ethos of “Breaking New Ground.” Focused on Innovation, Sustainability, and Productivity, CNH supports the success of its regional and global brands, including New Holland, Case IH, and CASE Construction Equipment, among others. With a rich history spanning over two centuries, CNH continues to pioneer in its sectors, driven by a global team of over 40,000 employees dedicated to empowering customers to grow and build a better world.

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