Las Vegas, CES 2024 – In an electrifying reveal at the Consumer Electronics Show (CES) 2024, Mercedes-AMG, in collaboration with famed artist and entrepreneur will.i.am, introduced the MBUX Sound Drive. This innovative technology marks a new era in automotive entertainment, blending advanced software with musical creativity to enhance the driving experience in Mercedes-AMG vehicles.
MBUX Sound Drive is more than just a sound system; it’s an interactive platform that transforms the Mercedes-AMG car into a virtual musical instrument. As the driver navigates the vehicle, the system’s advanced software responds to driving dynamics—like acceleration, braking, and steering—to alter and create music in real time. This feature not only elevates the driving experience but also enables drivers to ‘compose’ their soundtrack on the move.
Markus Schäfer, Chief Technology Officer at Mercedes-Benz Group AG, emphasized the company’s focus on digital innovation that delights customers. “MBUX Sound Drive takes in-car entertainment to a whole new immersive level, giving AMG drivers a unique way to enjoy music,” he said.
The partnership with will.i.am has opened new frontiers in integrating music with mobility. “MBUX Sound Drive is about transforming the car into an instrument for creating musical journeys,” shared will.i.am. He expressed excitement about the potential of this technology in influencing new music compositions and reimagining classic hits for an interactive driving experience.
This innovative technology stems from the long-standing partnership between Mercedes-AMG and will.i.am. The rapper’s expertise in music production played a crucial role in shaping MBUX Sound Drive, which seamlessly integrates car hardware with music software. The system uses in-car signals related to various driving aspects and environmental factors like rain, creating a harmonious and responsive musical environment.
Mercedes-AMG aims to evolve MBUX Sound Drive into an open music platform, allowing artists globally to craft tracks in this new immersive audio format. The technology is set to roll out from mid-2024, available on Mercedes-AMG and Mercedes-Benz models equipped with the second-generation MBUX system. An over-the-air update will also be available for existing Mercedes customers.
At CES 2024, visitors can experience MBUX Sound Drive firsthand with exclusive test drives in the Mercedes-AMG EQE and EQE SUV. Additionally, Mercedes-Benz is hosting informative sessions with Markus Schäfer and will.i.am, discussing the creative vision and future of this musical technology.
With MBUX Sound Drive, Mercedes-AMG and will.i.am are redefining the intersection of automotive technology and musical artistry, offering an unprecedented in-car experience that resonates with the rhythm of the road.