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Kia Unveils PBV vehicles at CES 2024, a New Era of Customized Mobility Solutions

Las Vegas, CES 2024 – Kia Corporation has taken a bold leap into the future of mobility with the unveiling of its Platform Beyond Vehicle (PBV) at the Consumer Electronics Show (CES) 2024 in Las Vegas. Under the vision of ‘Beyond Mobility’, Kia has introduced a revolutionary concept that promises to redefine the way we perceive and use vehicles.

Transforming Mobility with Modular Design and Versatility

Kia’s PBV, a brainchild of innovation, is not just a vehicle but a versatile platform offering limitless possibilities. The company showcased five concept models, including three derivatives of the Concept PV5, Concept PV7, and Concept PV1, indicating a diverse range of applications. With the Concept PV5 set for mass production in 2025, Kia is poised to disrupt the traditional automotive landscape.

The PBV platform emphasizes flexibility and adaptability, allowing users to tailor the vehicle’s space and functionality to their unique needs. Kia’s approach, which involves radical modularity, offers a blank canvas to its users, enabling them to redefine mobility in ways previously unimagined.

A Three-Phase Roadmap to Revolutionize Mobility

Kia’s ambitious plan involves a three-phase roadmap, focusing on introducing more models, advanced software, and bespoke services. This strategy aligns with Hyundai Motor Group’s larger goals in robotics, Advanced Air Mobility (AAM), and autonomous driving.

The PBV models are designed to be more than just vehicles; they integrate advanced software solutions in line with Hyundai Motor Group’s software-to-everything (SDx) strategy. Kia’s PBV business aims to create new business opportunities and lifestyles by redefining the concept of space with tailored interiors providing ultimate freedom and flexibility.

Kia’s Vision: Enabling Business Innovation and Customer-Centric Solutions

Kia’s President and CEO, Ho Sung Song, emphasized the company’s vision of transcending traditional automobile concepts. He highlighted that Kia PBVs would enable business innovation through customer-centric management, EV mass production expertise, and leveraging the Hyundai Motor Group’s evolving SDx strategy.

The company is dedicated to providing a range of customized vehicle types, addressing the diverse needs of customers. Kia’s PBV offering, representing a genuine customer-centric approach, will be built around a dedicated business system integrating vehicles, software, and future technologies.

Seamless Everyday Solutions and Sustainable Design

Kia’s ‘Easy Swap’ technology and ‘Dynamic Hybrid’ weldless body structure underscore its commitment to flexibility and sustainability. The PBVs feature interchangeable ‘life modules’ and a design philosophy that combines simplicity with robust functionality. Extensive use of sustainable materials like bio-plastic, PCM plastic, and recycled fabrics further highlight Kia’s commitment to environmental stewardship.

The Future of PBVs: Interactivity, Modularity, and AI Integration

Kia plans to enhance the PBV ecosystem with AI-based mobility platforms and integrated solutions, offering a seamless experience across devices and software. The PBVs will evolve into customizable mobility solutions, integrating with future mobility ecosystems and contributing to the development of smart city infrastructures.

Partnerships and Future Strategies

Kia is establishing significant partnerships and focusing on integrating robotics, AAM, and autonomous driving technologies. Collaborations with Boston Dynamics, Supernal, and Motional signify Kia’s efforts in expanding its technological horizons and reinforcing its position as a sustainable mobility solutions provider.

Conclusion: Kia’s Bold Step into a Sustainable, Flexible Future

Kia’s presence at CES 2024, marked by innovative displays and demonstrations, signals the company’s commitment to redefining mobility and enhancing lifestyles. With its PBV strategy, Kia is not just looking at the future of vehicles but at the future of living, working, and mobility itself. The Platform Beyond Vehicle is set to change the way we think about mobility – a testament to Kia’s vision of going ‘Beyond Mobility’.

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