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Genesis Elevates the Luxury Sedan Market with Launch of Redesigned G80 in Korea

SEOUL, Dec. 26, 2023 — Genesis, the luxury vehicle division of Hyundai Motor Company, has unveiled the latest version of its G80 luxury sedan in Korea. This launch marks a significant milestone in the brand’s evolution, showcasing a blend of refined aesthetics and cutting-edge technology.

Since its initial release in 2016, the G80 has been a cornerstone of Genesis’ success, contributing to over 400,000 units sold worldwide. This figure includes sales of both the third-generation G80 and the Electrified G80. Overall, Genesis has sold more than 1 million vehicles globally since its establishment in 2015.

The latest G80, first introduced in March 2020, has garnered international acclaim for its design, performance, and customer service. The current iteration further elevates the model’s status in the luxury sedan market.

Exterior Design: Athletic Elegance Personified

The redesigned G80 embodies Genesis’ design philosophy of “Athletic Elegance,” evident in its minutely upgraded features. The front of the car showcases the Two-Line Crest Grille with a new dual-mesh design, and MLA (Micro Lens Array) headlamps, integrating advanced technology with stylish design. The 20-inch wheels, reminiscent of aircraft propellers, complement the car’s dynamic side profile. Eco-friendly rear diffusers with V-shape chrome trim, inspired by the Crest Grille, underline Genesis’ commitment to sustainability.

Interior Design: A Fusion of Technology and Luxury

Inside, the G80 reflects the Korean concept of the Beauty of White Space, merging high-tech elements with luxury. The interior boasts high-quality materials including leather, aluminum, and real wood. A standout feature is the 27-inch OLED display, which combines the cluster and AVN screen in a seamless horizontal layout, enhancing the car’s technological appeal. The HVAC system and crystal-like Shift By Wire gear selector add to the luxury experience.

Enhanced Safety and Convenience

The G80 offers improved safety and convenience features, such as Digital Key 2, Fingerprint Authentication System, UVC disinfection trays, and heated armrests. The advanced ADAS system includes features like Remote Smart Parking Assist 2 and Parking Collision-Avoidance Assist, providing a safe and comfortable driving experience.

Powerful Performance and Handling

The G80 is available with two powertrain options: a 2.5 turbo engine and a 3.5 turbo engine, offering robust performance and handling. Noise-absorbing tires and an optimized ceiling structure reduce road and wind noise, enhancing cabin tranquility.

The G80 Sport: A New Standard in Dynamic Driving

The G80 Sport package introduces a sportier aesthetic and enhanced driving capabilities. Features like Rear Wheel Steering and Electronic-Limited Slip Differential in the 3.5 turbo engine model enhance handling and stability, especially at high speeds.

In conclusion, Genesis’ redesigned G80 and the introduction of the G80 Sport package represent a significant leap forward in the luxury sedan market, offering a perfect blend of elegance, technology, and performance.

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