Bengaluru, 1st March 2024 – Toyota Kirloskar Motor (TKM) has just revved up its engines to full throttle, cruising into the record books with an astounding wholesale figure of 25,220 units in the short month of February 2024. This turbo-charged performance marks a whopping 74% growth spurt over the same period last year, propelling the company’s sales to a dizzying height of 49,829 units in the first two months of CY 2024 alone – a stark contrast to the 28,578 units sold previously.
The company’s sales dashboard for February shows a 61% acceleration over February 2023, when 15,685 units were sold, demonstrating sustained growth and a stampede of customer acceptance from every corner of the country. Domestic sales zoomed to 23,300 units, while exports took a scenic route to 1,920 units.
January 2024 had already set the pace with a record-setting 24,609 units, making February’s figures not just a fluke but a sign of Toyota’s unrelenting push towards market dominance.
Sabari Manohar, the Vice President of Sales-Service-Used Car Business at TKM, shared the secret sauce behind their success, “Mass Happiness to All.” This customer-first mantra seems to be driving Toyota’s growth engine, with SUVs and MUVs like the Innova Crysta, Innova Hycross, Fortuner, and Legender leading the charge.
The Innova HyCross, in particular, has become a crowd favorite, crossing the 50,000 sales mark since its launch in November 2022. Toyota’s strategy is clear – cater to the evolving lifestyle and needs of its customers.
As Toyota gears up for the rest of the year, it’s not just about maintaining speed but adding more horsepower to their sales strategy. With eyes set on tier 2 and tier 3 markets and a growing infrastructure creating new opportunities, TKM is all set to zoom past its competitors.
Adding to the excitement, TKM unveiled its “Awesome New Car Delivery Solution,” ensuring that new cars arrive at customers’ doorsteps in mint condition, untainted by the rigors of road travel. This service innovation is set to revolutionize the new car unboxing experience.
Meanwhile, the “Great 4X4 Expedition by Toyota” is gearing up to offer another adrenaline-pumping adventure in the Northeast region in March 2024, promising to connect 4X4 enthusiasts with the spirit of adventure.
With such thrilling initiatives and record-breaking sales, Toyota Kirloskar Motor is clearly on a high-speed journey to success, leaving a trail of happy customers and awe-struck competitors in its wake.
