PLANO, Texas (Feb. 20, 2024) – Remember when off-road meant “off the grid”? Not anymore! The 2024 Land Cruiser, Toyota’s off-road titan, is back in the U.S. with a bang after a two-year hiatus. This rugged beast, now tamed with a hybrid heart, brings a mix of old-school grit and new-age tech. With a starting MSRP of $55,950 (INR 46.37 lakh), it’s ready to reclaim its throne as the king of the wild roads.
In 1958, the Land Cruiser began its journey as America’s favorite off-roader. Fast forward to 2024, and it’s still flexing its muscles, only now with a green twist. Say hello to the i-Force Max hybrid powertrain – a power-packed combo delivering 326 hp and 465 lb.-ft. of torque. Yes, you read that right! It’s hybrid, but with the muscle of a heavyweight champion.
“The all-new Land Cruiser is an evolution, a revolution, and a sensation!” exclaimed Mike Tripp, vice president of Toyota Marketing. “It’s a blend of what we love about the classic and what we need in the modern world – all at a price that won’t leave your wallet feeling off-road.”
Get ready for a full-time four-wheel adventure with center- and rear-locking differentials, ensuring you’re never stuck in a rut, literally. And with its rugged design paying homage to its heritage, the Land Cruiser is not just a vehicle; it’s a statement.
Arriving in Spring 2024, this latest model is built on Toyota’s TNGA-F global truck platform, shared with Tundra, Sequoia, and Tacoma. It’s like a superhero team-up but for cars! This platform offers a ride that’s as smooth on the road as it is capable off it. And with a towing capacity of 6,000 pounds, it’s ready to haul your dreams and more.
Inside, the Land Cruiser is as plush as it is durable. Heated and ventilated front seats, a state-of-the-art multimedia touchscreen, and wireless charging ensure comfort meets convenience. And let’s not forget Toyota’s Safety Sense 3.0 – a suite of safety features making sure your off-road escapades are as safe as they are thrilling.
Available in three grades – Land Cruiser 1958, Land Cruiser, and the First Edition – this vehicle is not just a ride; it’s a journey through time. From the retro-inspired round LED headlamps to the modern “Toyota” heritage grille, it’s a tribute to its storied past with a firm eye on the future.
So, get ready to take the road less traveled with the 2024 Land Cruiser. It’s not just a comeback; it’s a leap into a new era of off-roading. With a hybrid heart and a warrior’s spirit, this road legend is set to make tracks where no car has gone before!
