Munich – The automotive world just got a little more charismatic with the launch of the new MINI Cooper C and S models, rolling out as the epitome of simplicity fused with iconic flair. The latest generation, hailed as the fifth, not only pays homage to the MINI’s storied past through its proportions but also brings a fresh face to the scene, thanks to a striking front grille that’s unmistakably MINI.
In a move that underscores the diversity within its lineup, MINI has designated its petrol-powered performance levels with the letters C and S. The three-door marvel now boasts an enhanced powertrain portfolio, featuring two efficient petrol engines that promise to deliver the brand’s legendary go-kart sensation on the streets. These engines, varying in three or four cylinders, are the heart of MINI’s blend of tradition and innovation.
Stefanie Wurst, the Head of MINI, encapsulates the brand’s ethos in her statement, “At MINI, ‘Power of Choice’ signifies our commitment to offering both all-electric models and those like the new MINI Cooper with a petrol engine, catering to aficionados of the classic 3-door MINI who revel in the engine’s traditional performance and distinctive sound.”
The interior of the MINI Cooper is a lesson in minimalism, showcasing new materials and technical marvels such as the MINI Operating System 9, MINI Experience Modes, and a suite of digital functionalities aimed at crafting an immersive user experience.
On the performance front, the MINI Cooper S is a powerhouse with its four-cylinder engine generating 150 kW/204 hp, capable of rocketing from 0 to 100 km/h in just 6.6 seconds. The MINI Cooper C isn’t far behind, with its three-cylinder engine pushing out 115 kW/156 hp for a spirited 0 to 100 km/h dash in 7.7 seconds. Both variants promise agility and thrill, ensuring the drive is as pleasurable as it is safe and comfortable.
The exterior design of the MINI Cooper is a modern take on the brand’s ethos: maximum enjoyment on the road with minimal environmental impact. The new design features clean lines, short overhangs, and a compact silhouette, crowned with an octagonal grille that accentuates its unique visage. Safety is enhanced with the latest radar and sensor technologies, ensuring peace of mind alongside aesthetic pleasure.
As for the interior, it’s a blend of classic MINI charm and innovative features. The elegant design is complemented by a new steering wheel, a round OLED display, and the characteristic toggle bar, which together promote a spacious and modern cockpit ambiance. The panoramic glass roof amplifies this effect, making for a bright and welcoming interior space.
Digital innovations abound, with optional MINI Experience Modes that transform the dashboard into a canvas of illuminated graphics, sound, and ambient lighting, allowing for a personalized driving atmosphere. Safety and convenience features are robust, with the Safe Exit function, MINI Navigation package, and a host of driver assistance systems ensuring a relaxed and secure journey.
“Hey MINI” activates the Intelligent Personal Assistant, enabling voice control over various vehicle functions for a seamless interaction with the car’s digital ecosystem. The Digital Key Plus feature further enhances convenience, turning the smartphone into a car key for effortless access and personalized settings.
To top it off, the new MINI Cooper models are available in four distinct trims, offering a plethora of customization options to suit every taste. From body paint finishes to interior trims and innovative wheel designs, the MINI Cooper C and S models are ready to charm and spellbind, proving that when it comes to charisma, MINI is in a league of its own.
