Luxury, fashion, and automotive design collide as BMW and Kith reveal exclusive collaborations, including the 2025 BMW XM by Kith and a reimagined 1981 BMW M1 E26.
Munich/Miami Beach – The renowned partnership between German automaker BMW and lifestyle brand Kith enters a thrilling new chapter with the introduction of two exceptional vehicles and a unique fashion collection. This high-profile collaboration, led by Kith Founder, CEO, and Creative Director Ronnie Fieg, debuts at Art Basel Miami Beach 2024, showcasing the synergy between cutting-edge automotive technology and contemporary design.
A New Benchmark: 2025 BMW XM by Kith
At the heart of this collaboration is the 2025 BMW XM by Kith, the first electrified high-performance model from BMW M GmbH. Limited to just 47 units, this exclusive edition is a nod to the 47 years since the iconic BMW M1 was first unveiled. Deliveries of the limited-edition vehicles, boasting bespoke interior and exterior designs, are set to commence in late 2025.
Each vehicle will feature one of two striking finishes: BMW Individual Frozen Techno Violet metallic, inspired by Kith’s aesthetic vision, or BMW Individual Frozen Black metallic. Both finishes emphasize the bold proportions and dynamic lines of this modern Sports Activity Vehicle (SAV). Signature details, such as Techno Violet accents on the model’s inscriptions and a luxurious interior adorned with Kith’s monogram pattern, make the 2025 BMW XM by Kith a collector’s dream.
Additionally, every buyer receives an exclusive Kith-designed duffle bag to stylishly house the vehicle’s charging cables, seamlessly blending utility with luxury.
World Premiere: 2025 BMW XM Kith Concept
Alongside the production vehicle, BMW and Kith are presenting the one-of-a-kind 2025 BMW XM Kith Concept. Designed in collaboration with Ronnie Fieg, this vehicle incorporates innovative lighting elements, including a dynamic purple glow that complements its Frozen Techno Violet metallic finish. Enhanced with LED accents, a lowered chassis, and widened track dimensions, the XM Kith Concept reimagines the boundaries of automotive design.
Reimagining a Classic: 1981 BMW M1 E26 by Ronnie Fieg
To bridge BMW’s rich heritage with its modern innovations, the collaboration includes a fully restored and reimagined 1981 BMW M1 E26. This one-of-a-kind vehicle is finished in Techno Violet, with distinctive Kith design cues that pay homage to the M1’s legendary status. This connection to BMW’s motorsport lineage underscores the enduring influence of the brand’s M models.
Kith for BMW: A Lifestyle Collection Redefined
In tandem with these automotive masterpieces, Kith is launching a new apparel and lifestyle collection. Featuring a vibrant palette of Techno Violet, Cinnabar Red, and Vitality Green, the collection reinterprets BMW’s iconic motifs in Kith’s signature style. Highlights include Italian leather jackets, vintage-inspired tees, and an array of accessories such as driving gloves, floor mats, and even a limited-edition snowboard.
A standout piece is the 1:18 scale model of the 2025 BMW XM by Kith, mirroring the meticulous details of the full-scale edition. The collection will be available at all Kith stores worldwide, online, and at a dedicated Kith for BMW Showcase pop-up.
Celebrating the Fusion of Fashion and Innovation
The collaboration between BMW and Kith exemplifies a seamless blend of automotive engineering and design innovation. By integrating the legacy of the BMW M1 with the futuristic XM, the partnership redefines what it means to merge performance, luxury, and style.
The unveiling promises to solidify BMW and Kith’s place at the intersection of automotive excellence and modern artistry.
