MINI’s Latest Release Blends Tradition with a High-Tech Twist
Munich, Germany – The new MINI Cooper C is not just another update to an iconic model; it’s a blend of classic driving dynamics and cutting-edge digital innovation. With its sleek design, compact proportions, and signature go-kart handling, this latest iteration offers more than just a joyful ride—it introduces an innovative in-car gaming experience, headlined by Mattel’s classic UNO game, now playable directly in the vehicle.
In a bold move to combine driving with digital entertainment, MINI has integrated a full in-car gaming experience. Thanks to a collaboration with Mattel, Inc. and AirConsole, drivers can engage in UNO Car Party! while parked, turning downtime into fun time. The game is accessible through MINI’s OLED central display, allowing up to four passengers to join using their personal devices.
A New Era of In-Car Entertainment
MINI’s approach to in-car entertainment sets a new standard in automotive design. The OLED central instrument serves as a multi-functional hub, delivering vehicle data and entertainment features. The seamless integration of gaming within the infotainment system transforms idle moments into engaging experiences, enhancing the time spent waiting in parked vehicles. The simple and universal appeal of UNO, known to transcend cultural barriers, makes it an ideal fit for MINI’s global customer base.
Classic MINI Performance with a Modern Twist
Under the hood, the MINI Cooper C remains true to its roots. Powered by a 115 kW (156 hp) three-cylinder engine, the car offers an exhilarating driving experience. The punchy engine delivers a swift acceleration from 0 to 100 km/h in just 7.7 seconds, while the finely tuned suspension and aerodynamics ensure agile handling on both city streets and winding country roads.
Personalization and Style Options
In keeping with MINI’s tradition of personalization, the Cooper C comes in four distinct trim levels: Essential, Classic, Favoured, and the sportier JCW variant. Each trim offers a variety of customizable options, including a wide range of body colors paired with four roof color choices, allowing drivers to express their individuality.
Smart Assistance for a Safer Drive
MINI has equipped the Cooper C with a host of advanced driver assistance systems. From intuitive navigation supported by 3D visualization to smart parking aids with integrated digital payment options, the car ensures both convenience and safety. Additional radar and camera-based features provide assistance with lane-keeping, speed management, and more, making every journey both comfortable and secure.
Where Driving Meets Play
The MINI Cooper C, with its charming design and technological innovations, stands as a testament to MINI’s ability to balance nostalgia with modernity. Whether zipping through city streets or enjoying a game of UNO while parked, this model promises to deliver driving fun with a side of digital excitement.
