Welcome to the Wild World of Wrangler!
Ladies and gentlemen, gear up for a wild ride because we’re about to dive deep into the untamed, unfiltered, and undeniably unapologetic world of the 2024 Jeep Wrangler Rubicon. This isn’t just a car; it’s a statement—a rolling declaration that says, “I don’t follow roads. I make them.”
The Legacy: A Brief History Lesson (Because Knowledge is Power)
First things first, let’s set the scene. The Jeep Wrangler, born in 1986, was the successor to the legendary Jeep CJ that traced its roots back to 1944. So, when you’re behind the wheel of this Rubicon, you’re not just driving; you’re time-traveling with a piece of history. The Wrangler has seen more generations than some of us have seen birthdays, and it’s still going strong—like your grandpa after his morning shot of whiskey.
Price Tag: The Cost of Being Cool
So, you’ve decided to buy a Jeep Wrangler, huh? Well, hold on to your wallets because this adventure-mobile comes in two flavors:
Unlimited: Yours for just ₹67.65 lakh ex-showroom. That’s right, this isn’t just any SUV; it’s an investment in your future as an off-road legend (or at least in your dreams).
Rubicon: For those who want to go the extra mile (and pay the extra bucks), the Rubicon model can be yours for ₹71.65 lakh. That extra ₹4 lakh? Consider it the price of being the coolest person in your neighborhood.
Jeep decided to keep things simple and only offer petrol engines. After all, who wants to smell like a diesel mechanic when you can smell like adventure? Plus, petrol means you get to hear that sweet engine purr (or roar, depending on how heavy your foot is).
This generation of the Jeep Wrangler goes by the codename “JL,” adding a bit of mystery and intrigue to an already legendary vehicle. Think of it as the secret identity of your off-road superhero.
Assembled in America and India
The Wrangler is assembled both in the United States and India, bringing together the best of both worlds. It’s a truly global adventurer, ready to tackle any terrain, whether it’s the rugged trails of America or the diverse landscapes of India.
The Wrangler is a 5-seater SUV, providing enough space for you and four adventurous companions. Whether you’re heading out for a weekend off-road trip or just cruising through the city, there’s plenty of room for everyone to join in on the fun.
Jeep designed the Wrangler to go anywhere and do anything. With its robust build and off-road capabilities, it’s not just a vehicle—it’s your ticket to exploring the unknown. No road? No problem!
The Wrangler features a body-on-frame chassis, which is the gold standard for durability and strength. It’s designed to handle the toughest of terrains without breaking a sweat, making it the ideal companion for all your off-road adventures.
Equipped with an Advanced Driver Assistance System (ADAS), the Wrangler ensures that even in the wildest of environments, you have an extra layer of safety and convenience. It’s like having a co-pilot who’s always on the lookout.
Two-Door Model and Gladiator Pickup
While the Wrangler comes with a 4-door model, there’s also a 2-door version and a Gladiator pickup truck variant. Unfortunately, these versions haven’t made their way to India yet, but they’re out there, tempting adventurers in other parts of the world.
Safety Rating
In terms of safety, the Wrangler received a 1-star rating from Euro NCAP. While it might not be the top scorer in safety tests, it more than makes up for it with its rugged build and off-road prowess. After all, this is a vehicle designed to conquer mountains, not just city streets!
Looks That Kill (Or at Least Wound Slightly)
This is the top-of-the-line Rubicon we’re talking about, folks. It’s got a face only a mother—or a die-hard Jeep fan—could love. The classic seven-slot grille? Check. Iconic round LED headlights? Double check. And those steel skid plates? Oh, those aren’t just for show. They’re like the Wrangler’s way of saying, “Come at me, bro” to every rock and boulder in its path.
And let’s not forget the red tow hooks and the Rubicon decal, which is basically Jeep’s way of saying, “I can tow your car out of the mud even before you’ve realized you’re stuck.”
The Jeep Wrangler in Firecracker Red isn’t just a car—it’s a statement. This bold, eye-catching color screams adventure from every angle. But if red isn’t your style, don’t worry—this off-road beast also comes in green, black, white, and grey. Each color has its own personality, just like the Wrangler itself.
While the Rubicon is a top-tier model available in India, there’s an even more exclusive lineup out there. The Sahara, Rubicon X, High Altitude, and Rubicon 392 Final Edition are the stuff of legends—but sadly, they haven’t made it to Indian shores. These models are like the secret menu at your favorite restaurant—amazing, but just out of reach.
Some of the Wrangler’s body panels are made from steel, ensuring that this SUV is as tough as it looks. These steel panels aren’t just for show—they’re built to take on the harshest environments and come out the other side looking just as rugged. It’s all about strength and durability, which is what the Wrangler is known for.
Off-Road King: Features That Matter (and Some That Just Sound Cool)
The Wrangler Rubicon isn’t just an SUV; it’s an invitation to adventure. Whether you’re planning to conquer the Himalayas or just the local mall parking lot, this beast has got you covered.
- Rock-Trac 4×4 System: This isn’t your grandma’s 4WD. The Rock-Trac system is like having a mountain goat in your engine bay, ensuring you can crawl over anything that dares get in your way.
- Tru-Lok Locking Differentials: These aren’t just for show. They distribute power evenly across all wheels, so even if one wheel is dangling in the air (cue dramatic music), the others will keep you moving forward.
- Sway Bar Disconnect: When the going gets tough, the Wrangler gets bendy. The front sway bar disconnects to allow for better suspension articulation, which is just a fancy way of saying your wheels can do yoga while you’re off-roading.
- Off-Road Plus Mode: For when off-roading isn’t off-road enough, this mode tweaks the throttle, transmission, and traction control to ensure you can drive up the side of a mountain—or at least look like you could.
Durability meets innovation with the Wrangler’s Corning Gorilla Glass. Known for its strength and resistance to scratches, this glass is the same type used in smartphones and tablets, making sure your windshield can handle whatever the trail throws at it—whether it’s flying debris, branches, or the occasional rock.
The Wrangler is all about convenience mixed with ruggedness. When you unlock the car, the bonnet unlocks too, making it easier to access the engine bay without any extra hassle. It’s the little things that make life in a Wrangler just a bit simpler, whether you’re on the road or off it.
Interior: A Luxurious Tent on Wheels
Now, let’s step inside. Don’t worry about wiping your feet; this interior is wash-out friendly. Yes, you heard that right. The floors have drains because Jeep knows you’re going to get dirty.
- Leather Everywhere: The Rubicon’s interior is like a cowboy in a tuxedo—rugged yet refined. There’s black Nappa leather with red stitching everywhere, and it looks like it could take a beating, which is good because it probably will.
- 12-Way Power Adjustable Seats: Because even while conquering nature, you deserve comfort. These seats will keep you snug and warm, even if you’re driving through a blizzard—or just a really cold grocery store parking lot.
- Infotainment System: The 12.3-inch Uconnect system is your command center. It’s got Apple CarPlay, Android Auto, and enough off-road pages to make you feel like you’re navigating the lunar surface. And if you get lost, there’s in-built navigation to get you back on track—or at least point you in the general direction of civilization.
- Sound System: The 9-speaker Alpine sound system is so good, you might just forgo the adventure and have a parking lot concert instead. It even comes with a subwoofer, so you can feel those bass drops as you drop into the next gully.
The Jeep Wrangler is as versatile on the inside as it is on the outside. With 60/40 split folding rear seats, you can easily configure the cabin to fit passengers, cargo, or a mix of both. Whether you’re packing for a camping trip or just hauling groceries, the Wrangler adapts to your needs with ease.
Need to charge your gadgets on the go? The Wrangler has you covered with a 230-volt port located near the rear seats. Perfect for powering up your devices, from laptops to portable fridges, so you’re always ready for the next adventure.
The Wrangler’s interior design pays homage to its legendary ancestors. Drawing inspiration from the 1954 Jeep CJ5 and the 1987 Wrangler YJ, the cabin combines classic elements with modern touches. It’s a nod to the past while embracing the future, making every drive a journey through time.
Safety: Because Even the Brave Wear Seatbelts
The Wrangler comes equipped with a 240-amp heavy-duty alternator, ensuring you can power all your favorite accessories without a hitch. Whether it’s a winch, extra lights, or a portable fridge for those long off-road adventures, this alternator’s got your back, keeping everything juiced up and ready to go.
The Wrangler’s heavy-duty suspension, paired with gas shock absorbers, is built to handle the roughest terrains while keeping your ride as smooth as possible. It’s like having an off-road therapist that cushions every bump, letting you focus on the thrill of the journey instead of the jolts along the way.
Jeep knows that off-roading can be loud, so they’ve added acoustic laminated front door glass and an acoustic front seat area carpet to the Wrangler. These features help reduce wind and road noise, making the cabin a quieter, more comfortable place to be—even when the outside world is a symphony of mud, rocks, and roaring engines.
Electronic Roll Mitigation (ERM)
Safety is key when you’re tackling tough trails, and the Wrangler’s Electronic Roll Mitigation (ERM) system is there to keep you grounded—literally. By applying brakes to individual wheels as needed, ERM helps prevent the vehicle from tipping over, even when you’re pushing the limits of what’s possible.
The Wrangler is always watching out for you, thanks to its full-speed forward collision warning system. If a potential front impact is detected, the system alerts the driver and can even apply the brakes automatically, helping to avoid accidents or reduce the severity of a collision.
Comprehensive Safety Suite
The Wrangler is packed with safety features to keep you protected, whether you’re on-road or off. This includes 6 airbags, ABS, brake assist, electronic stability control, trailer sway control, and an integrated off-road camera for those tricky maneuvers. Hill start assist and hill descent control keep you in control on steep inclines, while keyless entry and a Sentry Key anti-theft engine immobilizer provide security.
With high-strength steel beams, speed-sensitive power door locks, a security alarm, and a ParkView rearview camera, the Wrangler ensures that you’re safe and sound, no matter where the adventure takes you.
Alright folks, buckle up—or don’t, because the Jeep Wrangler doesn’t really care. This is the ultimate off-roading beast that’s as comfortable crawling over boulders as it is cruising through the city. So, let’s get down to business and take this wild child for a spin.
110 Accessory Options
The Jeep Wrangler is like a blank canvas for adventure, and with over 110 accessory options, you can paint it any way you want. Whether you’re looking to go full-on rugged or just add some personal flair, there’s something for everyone. From practical add-ons like a soft top, tube door kit, lift kit, and steel rear bumper to stylish touches like tire covers, matte black grille, and hood latch, the possibilities are endless.
Need more storage? Grab some storage bags, a roof rack, or even a foldable cooler bag. Want to enhance your off-roading experience? Equip your Wrangler with a Mopar winch guard, splash guard, or side step. And for those who love a bit of luxury in the wild, there are accessories like grab handles, car cover, floor mats, a tent, and even a portable air purifier. Heck, there’s even Jeep-branded perfume—because who says you can’t smell great while conquering mountains?
Join the Jeep Life Community
Owning a Jeep Wrangler isn’t just about the vehicle; it’s about the lifestyle. When you join the Jeep Life community, you’re connecting with like-minded adventurers who share your passion for exploring the great outdoors. It’s more than just driving—it’s about creating memories, sharing stories, and embarking on epic journeys together with fellow Jeep enthusiasts.
Spacious Boot with Room to Spare
With 533 liters of boot space, the Wrangler is ready to haul all your gear for any adventure. But that’s not all—fold down the rear seats, and you’ll unlock a cavernous 2050 liters of space, perfect for everything from camping equipment to that new tent you just bought. Whether it’s a weekend getaway or a cross-country expedition, the Wrangler’s got the room to accommodate all your adventure needs.
1995 cc Inline-4 Cylinder Turbocharged Engine
Under the hood, the Wrangler packs a 1995 cc Inline-4 Cylinder Turbocharged engine from the Fiat Chrysler Global Medium Engine family. Known as the GME Hurricane, this powerhouse delivers 268 horsepower and 400 Nm of torque, providing plenty of muscle for both everyday driving and off-road adventures. With a fuel efficiency of 10 kmpl (11 kmpl in the Unlimited variant) and an 81-litre fuel tank, this engine is as efficient as it is powerful.
Shared Engine with High-End Models
The GME Hurricane engine isn’t just for the Wrangler. It’s also the heart of high-end models like the Jeep Grand Cherokee, Grand Commander, Alfa Romeo Giulia, Stelvio, and even the Maserati Ghibli and Levante Hybrid. This engine’s pedigree speaks for itself—it’s a high-performance unit trusted by some of the most luxurious and capable vehicles on the market.
Engine Developed by Chrysler, Jeep, and Dodge
This Hurricane engine is the result of a collaboration between Chrysler, Jeep, and Dodge, blending the best of American engineering to create a robust and reliable powertrain. It’s designed to deliver the perfect balance of power, efficiency, and durability, making it the ideal choice for the Wrangler’s adventurous spirit.
The Wrangler comes equipped with a 700 ampere battery, ensuring you have all the power you need to start the engine and run your accessories, no matter how far off the grid you go. Whether it’s powering up your winch or keeping the lights on during a night-time escapade, this battery has you covered.
The Legend Lives On
You’re not just driving a car; you’re piloting a piece of history. The Wrangler is as iconic to Jeep as the 911 is to Porsche, with roots that dig deep into the battlefields of World War II. This isn’t just a vehicle; it’s a legacy on wheels. If vehicles could talk, this one would have war stories to make your grandpa weep.
Unmatched Off-Road Prowess
There’s no question about it—this is one of the most powerful off-roaders on the planet. Straight out of the showroom, the Wrangler is ready to tackle the kind of terrain that would send most SUVs crying back to their suburban garages. It’s as if Jeep decided, “Who needs roads anyway?” and then built a machine that laughs in the face of asphalt.
- Solid Axles: These bad boys make the Wrangler a mountain goat in the world of SUVs. Whether it’s climbing rocks or forging streams, the Wrangler just does it, no questions asked.
- Low-Ratio Gears & Locking Differentials: These features will tempt you to ditch the highway and head straight into the wild. On-road? Meh. Off-road? Oh, absolutely.
- Mud-Terrain Tires: Forget regular tires—this Wrangler comes with company-fitted, wide, chunky mud-terrain tires that look like they could chew through a forest and ask for seconds.
The Off-Road Champ that Plays Nice on the Road (Sort Of)
On-road, the Wrangler’s been given a bit of a comfort boost, but let’s be honest—this SUV isn’t designed to be a cushy city cruiser. It’s the kind of vehicle that makes you feel like a warrior, even if you’re just on your way to the grocery store.
- Unique Looks: It’s got the kind of blocky, rugged design that’s more at home on a cliff face than a cul-de-sac. But that’s what makes it stand out—this is no soccer mom SUV.
- Interior That You Can Hose Down: Yes, you read that right. You can literally hose down the interior after a day of off-roading. Mud? Water? Sand? Bring it on.
- Convertible Freedom: The Wrangler is as unique as they come—a convertible SUV where you can remove the roof, the doors, and even fold down the windshield. Who needs air conditioning when you’ve got Mother Nature blowing through your hair?
The Drive: Adventure with a Side of Reality Checks
Driving the Wrangler is like having a pet lion. It’s exhilarating, thrilling, and a little bit terrifying all at once. Sure, it’s not perfect, but that’s part of its charm.
- Corners & Powerslides: Taking corners in this nearly 2-ton behemoth is like trying to turn a ship. Powerslides, however, are where the real fun begins—just hold on tight and let the Wrangler do its thing.
- Stiff Suspension: You’ll feel every bump, every pothole, and every rock. But let’s be honest, you didn’t buy a Wrangler to float over speed bumps like a luxury sedan. This is supposed to be an experience, remember?
- Road Noise: Oh, you’ll hear the road alright. The hum, the buzz, and that constant reminder that you’re in a Wrangler, baby. It’s noisy, but it’s the kind of noise that makes you feel alive.
- Turning Circle: It’s got the turning radius of a small country. Tight city parking? Good luck. But out in the wild? It’s all part of the adventure.
When you see the Trail Rated 4×4 badge on the Wrangler, it’s not just for show. This badge means the Wrangler can conquer the toughest terrains out there, from rocky mountains to muddy trails. It’s a stamp of approval that says, “Bring it on, nature. I’m ready.”
The Wrangler’s black fender flares aren’t just stylish—they’re functional too. These bad boys keep mud, rocks, and debris at bay while giving the Wrangler that rugged, ready-for-anything look. Plus, they add a bit of flair to its already bold design.
The Wrangler’s exposed door hinges aren’t a design flaw; they’re a design feature. These hinges aren’t just tough—they’re a nod to the Wrangler’s utilitarian roots. Plus, they make removing the doors for that open-air experience a breeze.
Beneath the Wrangler’s rugged exterior lies a serious layer of protection—heavy-gauge steel skid plates. These bad boys are like the armor plating on a medieval knight, shielding the underbody from rocks, debris, and anything else the trail might throw at you. When you’re off-roading, these skid plates are your best friends, ensuring that the Wrangler can take a beating and keep on rolling.
Heavy-Duty Dana 44HD Full-Float Rear Axles
The Wrangler doesn’t just talk the talk; it walks the walk, thanks to its heavy-duty Dana 44HD full-float rear axles. These axles are engineered for maximum strength, durability, and performance, meaning they can handle the toughest terrains and the heaviest loads without breaking a sweat. It’s like having the biceps of a bodybuilder in the heart of your SUV.
Award-Winning Legacy
The Jeep Wrangler isn’t just popular; it’s celebrated. This SUV has a trophy shelf that would make any other vehicle jealous, with accolades like the Must Test Drive Award, SUV of the Year, Outdoor Activity Vehicle of the Year, Off-Road Utility Vehicle, and Highest Resale Value SUV. And let’s not forget the Residual Value Award, which means that not only does the Wrangler hold its own on the trails, it also holds its value over time. In short, it’s not just a vehicle—it’s a legend on wheels.
Lightweight Aluminium Full-Frame Removable Doors
Speaking of doors, the Wrangler’s lightweight aluminum full-frame removable doors are as versatile as they come. Pop them off when you want to feel the wind in your hair or leave them on when you need a bit more protection from the elements. Either way, these doors are built to handle anything.
Size and Ground Clearance
With a length of 4.9 meters, a width of 1.9 meters, and a height of 1.8 meters, the Wrangler is a substantial SUV. It offers 237 mm of ground clearance, allowing it to tackle even the most challenging off-road paths. And with the ability to ford through 863 mm of water, it’s not afraid to get a little wet. At 2146 kg kerb weight, this vehicle is as sturdy as they come.
17-Inch Black-Painted Machined Alloy Wheels
The Wrangler rolls on 17-inch black-painted machined alloy wheels that are as tough as they look. If you’re feeling fancy, you can opt for 18-inch alloys, but either way, you’re getting wheels that are designed to handle whatever the road—or lack thereof—throws at you.
Disc Brakes and Mud-Terrain Tyres
To ensure you stop as confidently as you go, the Wrangler is equipped with disc brakes on both the front and rear. And let’s not forget those LT255/75 R17 BFGoodrich Baja Champion Mud-Terrain T/A KM2 radial tubeless tires. These are no ordinary tires—they’re built for the kind of terrain that would leave lesser vehicles trembling in fear.
The Engine That Could… But Maybe Shouldn’t Have To
Sure, you might dream of a V6 or V8 under the hood, but what you get is a 268-horsepower turbocharged inline-4 that’s surprisingly capable. It’ll get you up mountains and across rivers without breaking a sweat. You might miss the roar of a bigger engine, but trust us, this one’s got enough grunt to keep you grinning.
Interior: Where Old-School Meets New-School
The Wrangler’s interior is like a military bunker with a modern twist. It’s rugged, functional, and more comfortable than it looks.
- Infotainment System: The new 12.3-inch Uconnect system is a welcome upgrade. It’s simple, intuitive, and packed with all the tech you need to navigate both the urban jungle and the actual jungle.
- Alpine Sound System: Crank up the tunes, and you’ll forget you’re bouncing around on rocky trails. This sound system is powerful enough to turn any off-road excursion into a mobile concert.
The Wrangler’s three-spoke retro-inspired steering wheel is a nod to its iconic heritage while still delivering modern comfort and control. It’s designed to evoke the classic feel of earlier Jeep models, making you feel connected to the brand’s storied past every time you take the wheel.
8-Speed Automatic Transmission with Leather Gear Knob
The Wrangler’s 8-speed automatic transmission ensures smooth shifting and effortless driving, whether you’re navigating city streets or tackling tough trails. And with a leather gear knob, each shift feels as premium as it does precise—adding a touch of sophistication to your off-road adventures.
Whether you’re cruising through a desert or climbing a snow-capped mountain, the Wrangler’s dual zone automatic temperature control AC keeps everyone in the cabin comfortable. With independent settings for both driver and passenger, you can maintain the perfect climate no matter where the road—or lack thereof—takes you.
For those chilly mornings or late-night drives, the Wrangler’s leather-wrapped heated steering wheel is a game changer. It combines luxurious comfort with practical warmth, ensuring your hands stay cozy even when the weather outside is anything but.
The Wrangler’s instrument cluster features a 7-inch full-color driver information display, putting all the essential information right at your fingertips. From navigation to vehicle stats, everything you need is displayed clearly and vibrantly, so you can stay focused on the journey ahead.
Accessories Galore
If you feel like something’s missing, don’t worry—Jeep’s got over 100 accessories to choose from. Roof racks, soft tops, tube doors, and even a foldable cooler bag for when you need a cold drink after a hot day of adventuring. And let’s not forget the custom floor mats because who doesn’t want to personalize their mud?
Resale Value: It’s Like Gold
One of the best things about owning a Wrangler is that it holds its value like a champ. This is one car that won’t depreciate like crazy, which means when it’s time to upgrade, you won’t be left counting pennies.
Final Thoughts: For the Brave (and the Slightly Unhinged)
The Jeep Wrangler isn’t just a car; it’s a lifestyle. It’s for those who laugh in the face of danger, who scoff at the idea of paved roads, and who believe that every day should be an adventure. Sure, it’s expensive, and sure, it’s not the most practical city car. But if you wanted practical, you’d be looking at something else entirely.
The Wrangler is the perfect mix of style, strength, and off-road capability. It’s built for the wild at heart and the brave of spirit. So if you’re ready to embrace the call of the wild, the Jeep Wrangler is waiting. Just remember to hold on tight—it’s going to be a bumpy ride.
Final Thoughts: Why You Need a Jeep Wrangler Rubicon (Or Don’t, But Still Want One)
The Jeep Wrangler Rubicon isn’t just a car; it’s an experience, a thrill ride, and a ticket to adventure all rolled into one. Sure, it might not have the plushest ride or the quietest cabin, but who cares? This is a Jeep, and it’s not meant to be coddled—it’s meant to be driven hard, put away wet, and then taken out to do it all over again.
So, if you’re the kind of person who looks at a mountain and sees a playground, or at a river and sees a shortcut, the Jeep Wrangler Rubicon is for you. Just remember to bring your wallet, your sense of adventure, and maybe a spare change of clothes. You’re going to need them.
